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O Advocacy e o papel das Organizações de Direitos Humanos no Legislativo Brasileiro: As campanhas da Rede Justiça Criminal
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Resumo(s)
A presente dissertação tem como objetivo compreender, a partir da análise do trabalho de uma rede de organizações não governamentais (ONG) brasileiras, como o advocacy em questões de direitos humanos é desenvolvido para a defesa de causas perante o Poder Legislativo, identificando os seus contributos e a sua eficácia. Para isso, adota o método de investigação indutivo com abordagem qualitativa e emprega as técnicas de entrevista em profundidade semiestruturada e pesquisa documental. O trabalho desenvolve-se no campo científico das relações públicas, utiliza como referencial a Teoria Crítica e a Teoria Retórica das Relações Públicas e está fundamentado no conceito do advocacy.
Enquanto função das relações públicas, o advocacy consiste em um processo constituído de esforços sistemáticos que visam influenciar a tomada de decisões políticas que beneficiem os cidadãos sem voz na arena política. Neste trabalho observaram-se as estratégias e as táticas empregadas na operacionalização de duas campanhas de advocacy promovidas por uma rede ONG brasileiras e as suas contribuições para a defesa de direitos humanos no legislativo. A partir da análise das campanhas pode-se observar alguns resultados do trabalho de advocacy, como a maior conscientização dos decisores políticos, além da influência na definição da agenda política e na ação dos tomadores de decisão. Esses resultados favorecem o fortalecimento do ambiente democrático, uma vez que aumenta o poder e a influência da sociedade civil na tomada de decisões no âmbito do Poder Legislativo. Em última instância, o estudo permitiu observar que o advocacy fortalece a participação dos cidadãos no sistema político.
Dessa forma, reforça-se a importância da continuidade de estudos nesta área, que possam acompanhar os resultados de médio e longo prazo obtidos em campanhas de advocacy executadas por organizações da sociedade civil no legislativo e nas demais esferas do poder público.
This study aims to understand, from the analysis of the work of a Brazilian network of non-governmental organizations (NGOs), how advocacy on human rights issues is developed to defend causes with the Legislative Branch, identifying their contributions and its effectiveness. For this, it adopts the method of inductive investigation with a qualitative approach and uses the techniques of semi-structured in-depth interviews and documentary research. The work is developed within the scientific field of public relations, uses as reference the Critical Theory and the Rhetorical Theory of Public Relations and is based on the concept of advocacy. As a function of public relations, the advocacy is a process made up of systematic efforts that aims to influence political decision-making that benefits citizens without a voice in the political arena. In this work, were observed, the strategies and tactics employed in the implementation of two advocacy campaigns promoted by a Brazilian NGOs network, and their contributions to the defense of human rights with the legislative branch. From the analysis of the campaigns, it is possible to observe some results of the advocacy work, such as the greater awareness of political decision-makers, in addition to the influence on the definition of the political agenda and on the action of the political decision-makers. These results encourage the strengthening of the democratic environment, since it increases the power and influence of civil society in the political decision-making within the scope of the Legislative Branch. Ultimately, the study showed that advocacy reinforces citizens participation in the political system. Therefore, this work reinforces the importance of continuing studies in this area, which monitor the medium and long-term results obtained in advocacy campaigns promoted by civil society organizations in the Legislative Branch and in other spheres of public power.
This study aims to understand, from the analysis of the work of a Brazilian network of non-governmental organizations (NGOs), how advocacy on human rights issues is developed to defend causes with the Legislative Branch, identifying their contributions and its effectiveness. For this, it adopts the method of inductive investigation with a qualitative approach and uses the techniques of semi-structured in-depth interviews and documentary research. The work is developed within the scientific field of public relations, uses as reference the Critical Theory and the Rhetorical Theory of Public Relations and is based on the concept of advocacy. As a function of public relations, the advocacy is a process made up of systematic efforts that aims to influence political decision-making that benefits citizens without a voice in the political arena. In this work, were observed, the strategies and tactics employed in the implementation of two advocacy campaigns promoted by a Brazilian NGOs network, and their contributions to the defense of human rights with the legislative branch. From the analysis of the campaigns, it is possible to observe some results of the advocacy work, such as the greater awareness of political decision-makers, in addition to the influence on the definition of the political agenda and on the action of the political decision-makers. These results encourage the strengthening of the democratic environment, since it increases the power and influence of civil society in the political decision-making within the scope of the Legislative Branch. Ultimately, the study showed that advocacy reinforces citizens participation in the political system. Therefore, this work reinforces the importance of continuing studies in this area, which monitor the medium and long-term results obtained in advocacy campaigns promoted by civil society organizations in the Legislative Branch and in other spheres of public power.
Descrição
Dissertação de Mestrado em Comunicação Social, vertente de Comunicação Estratégica
Palavras-chave
Advocacy Relações Públicas Direitos Humanos Rede Poder Legislativo Comunicação de Causas Advocacy Public Relations Human Rights Network Legislative Branch Communication of Causes
Contexto Educativo
Citação
Editora
Instituto Superior de Ciências Sociais e Políticas