A carregar...
Publicação
O entretenimento-educativo em televisão. O caso do Amor & Sexo da Rede Globo
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 190.22 KB | Adobe PDF | |||
| 7.81 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
Este trabalho abordou a televisão no seu processo dinâmico e interativo entre a
informação, a formação e o entretenimento, em simultâneo, concretamente sobre como o programa televisivo Amor & Sexo, da Rede Globo, contribuiu, por meio da estratégia de entretenimento-educativo, para elevar o conhecimento dos brasileiros acerca de assuntos considerados tabus, como os sexuais. Como objetivo geral, propomo-nos a compreender como a 10.ª temporada do programa Amor & Sexo, através da estratégia de "entretenimentoeducativo", contribui para um melhor conhecimento sobre sexualidade dos brasileiros. A presente investigação seguiu a metodologia qualitativa e foram realizadas como técnicas a análise do discurso, entrevistas semiestruturadas e grupos focais. O programa aborda, semanalmente, temas relacionados à sexualidade de maneira a atender o tripé da comunicação: formar, informar e entreter, levando-se em consideração o cenário social democrático, no qual, a única regra é falar de maneira aberta sobre a referida temática. Contou-se, ainda, como suporte teórico relacionado a construção social da realidade, atrelado ao campo cognitivo e, consequentemente, da mudança social. Entre as conclusões está o fato de: 1) a televisão atuar como agente pedagógica na desconstrução de tabus, dado o seu alcance à amplas audiências;
2) quanto mais os assuntos considerados tabus são discutidos, mais tornam-se naturais, elevando a consciência dos indivíduos perante a sociedade e 3) a falta de educação sexual nas escolas torna o Amor & Sexo uma fonte oficial e dinâmica para aumentar o conhecimento e construir hábitos e comportamentos saudáveis.
This work approached television in its dynamic and interactive process between information, training and entertainment, simultaneously, concretely about how Rede Globo's Amor & Sexo television program contributed, through the entertainment-education strategy, to raise the knowledge of Brazilians about subjects considered taboo, such as sexual. As a general objective, we propose to understand how the 10th season of the Amor & Sexo program, through the "entertainment-education" strategy, contributes to a better understanding of Brazilians' sexuality. The present investigation followed the qualitative methodology and discourse analysis, semi-structured interviews and focus groups were performed as techniques. The program addresses, weekly, themes related to sexuality in order to attend the tripod of communication: training, informing and entertaining, taking into account the democratic social scenario, in which, the only rule is to speak openly about the referred theme. It was also counted as theoretical support related to the social construction of reality, linked to the cognitive field and, consequently, to social change. Among the conclusions is the fact that: 1) television acts as a pedagogical agent in the deconstruction of taboos, given its reach to wide audiences; 2) the more the subjects considered taboo are discussed, the more they become natural, raising the awareness of individuals before society and 3) the lack of sexual education in schools makes Amor & Sexo an official and dynamic source to increase knowledge and build healthy habits and behaviors.
This work approached television in its dynamic and interactive process between information, training and entertainment, simultaneously, concretely about how Rede Globo's Amor & Sexo television program contributed, through the entertainment-education strategy, to raise the knowledge of Brazilians about subjects considered taboo, such as sexual. As a general objective, we propose to understand how the 10th season of the Amor & Sexo program, through the "entertainment-education" strategy, contributes to a better understanding of Brazilians' sexuality. The present investigation followed the qualitative methodology and discourse analysis, semi-structured interviews and focus groups were performed as techniques. The program addresses, weekly, themes related to sexuality in order to attend the tripod of communication: training, informing and entertaining, taking into account the democratic social scenario, in which, the only rule is to speak openly about the referred theme. It was also counted as theoretical support related to the social construction of reality, linked to the cognitive field and, consequently, to social change. Among the conclusions is the fact that: 1) television acts as a pedagogical agent in the deconstruction of taboos, given its reach to wide audiences; 2) the more the subjects considered taboo are discussed, the more they become natural, raising the awareness of individuals before society and 3) the lack of sexual education in schools makes Amor & Sexo an official and dynamic source to increase knowledge and build healthy habits and behaviors.
Descrição
Dissertação de Mestrado em Comunicação Social
Palavras-chave
Entretenimento-educativo televisão Amor & Sexo Teoria social cognitiva Método Qualitativo Entertainment-education television Amor & Sexo Cognitive Social Theory Qualitative Method
Contexto Educativo
Citação
Editora
Instituto Superior de Ciências Sociais e Políticas