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Presidential Public Diplomacy 2.0: Seven Lessons to Prevent Fire in Cyberspace
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Orientador(es)
Resumo(s)
The Amazon fires in summer 2019 triggered an incendiary Twitter debate between French president
Emmanuel Macron and Brazilian president Jair Bolsonaro that engaged political leaders, celebrities, and
audiences worldwide. Currently, diplomats-in-chief connect to the global public through completely open
debates, often without proper advice from foreign-affairs ministers, which may result in misunderstandings
and conflicts among world leaders. Hence, this study argues that these interactions must be supported by
Nicholas Cull’s seven lessons in public diplomacy. The main topic on hand is presidential public
diplomacy performed through digital means in cyberspace. Thus, after distinguishing cyberspace, digital
diplomacy, and cyberdiplomacy, the literature review focuses on presidential public diplomacy,
presidential diplomacy on Twitter, and Cull’s seven lessons. Subsequently, the case study method
provides a snapshot of the debate between Macron and Bolsonaro over the Amazon fires. This study
concludes by answering the research question and indicating grist for the mill with regard to future
developments.
Descrição
Palavras-chave
Presidential Diplomacy; Public Diplomacy; Cyberdiplomacy; Cull’s Seven Lessons; Twitter; France; Brazil; Amazon Wildfires