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Assessing benefits and risks of online shopping in Spain and Scotland

dc.contributor.authorSantana, Susana
dc.contributor.authorLoureiro, Sandra
dc.date.accessioned2015-11-05T13:31:15Z
dc.date.available2015-11-05T13:31:15Z
dc.date.issued2010
dc.description.abstractThe use of the Internet for shopping is increasing worldwide. Therefore, it has become very important to understand how consumers perceive its benefits and risks. In this paper, we address perceived benefits and risks of online shopping in Spain and Scotland. Building upon previous work done by others, a three-factor scale of perceived benefits and a four-factor scale of perceived risks were estimated. Women tend to perceive the enjoyment and adventure of online shopping more and are also more concerned with risks than men. Frequency of online searching correlates with perceived benefits and risks but its impact is different in the two countries. It is urgent to research the roles of emotion, interpersonal relationships and social involvement in conducting purchases online- an effort that will certainly require new models of consumer behavior and methodologies beyond the traditional quantitative techniques.pt_PT
dc.identifier.citationSantana, Susana e Sandra Loureiro (2010). "Assessing benefits and risks of online shopping in Spain and Scotland". Portuguese Journal of Management Studies, XV(2):191-172pt_PT
dc.identifier.urihttp://hdl.handle.net/10400.5/10069
dc.language.isoengpt_PT
dc.publisherInstituto Superior de Economia e Gestãopt_PT
dc.subjectonline shoppingpt_PT
dc.subjectperceived benefitspt_PT
dc.subjectperceived riskspt_PT
dc.subjectconsumer behaviourpt_PT
dc.titleAssessing benefits and risks of online shopping in Spain and Scotlandpt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.conferencePlaceLisboapt_PT
oaire.citation.endPage172pt_PT
oaire.citation.issue2pt_PT
oaire.citation.startPage161pt_PT
oaire.citation.titlePortuguese Journal of Management Studiespt_PT
oaire.citation.volumeXVpt_PT
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT

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