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Enhancing Stakeholder Confidence in Wine Supply Chains through Blockchain Solutions
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Orientador(es)
Resumo(s)
This study seeks to examine how stakeholders view the integration of blockchain in
the wine sector due to the industry's limited traceability and transparency. This is a
challenging sector where it's frequently hard to monitor every step in its supply chain,
resulting in a rise in counterfeit goods. It is important to understand how blockchain
would impact an industry as traditional as the wine industry, and how its characteristics
could represent benefits or challenges for stakeholders. First, it was conducted primary
research with the help of a systematic literature review, followed by a quantitative
analysis using a survey aimed at different stakeholders in this industry that were
previously identified in the literature review. It was used SPSS to analyse its results. This
was followed by a qualitative analysis of the different stakeholder profiles aimed to gather
more concrete insights, through interviews using MaxQDA to analyse them. This study
responded to five research hypotheses that reflected the research questions.
This study concluded that stakeholders perceive transparency, trust, and traceability
as the most impactful benefits however, their limited knowledge of this technology leads
them to focus on its benefits and challenges. The connection between trust and the
decrease in counterfeiting is crucial, given that it facilitates transparency quickly and
readily, where this technology is seen as a tool to enhance processes and enabling
business, making the supply chain more transparent to everyone involved. Because
blockchain technology is primarily linked to cryptocurrencies, a large number of the
study's participants were not familiar with its possible uses in different sectors.
This study addresses how blockchain can enhance confidence in the wine industry
and explores stakeholder perceptions regarding its impact on this industry. It was also
possible to understand the perception and awareness that consumers have of such a recent
technology, as well as its benefits and challenges. By highlighting the most important
factors for them, this study established a basis for a future solution.
Descrição
Master Management Information Systems
Palavras-chave
Blockchain Implementation Wine Supply Chain Trust Traceability Transparency Wine Stakeholders Digital Transformation
Contexto Educativo
Citação
Conceição, João Francisco Pereira (2024). “Enhancing Stakeholder Confidence in Wine Supply Chains through Blockchain Solutions”. Dissertação de Mestrado. Universidade de Lisboa. Instituto Superior de Economia e Gestão
Editora
Instituto Superior de Economia e Gestão