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Campaigns Against Intimate Partner Violence Toward Women in Portugal: Types of Prevention and Target Audiences
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Orientador(es)
Resumo(s)
Understanding the objectives and groups targeted by previous
campaigns to prevent intimate partner violence will prove
useful in developing future such efforts. This study examines
the types of prevention and audiences of Portuguese poster
campaigns against Intimate Partner Violence (IPV) toward
women, comparing governmental and nongovernmental organizations and observing how objectives evolved between 2000
and 2011. These comparisons were made through inductive
and deductive content analysis of 74 posters – received after
contacting 1,097 institutions – using standardized residual
analysis from the chi-square test. Results indicated tertiary
prevention as the main aim and the general population as
the main target audience. Differences in these regards were
found between public and private organizations, and campaigns were found to have changed over the years, mainly
concerning target audiences. This study provides an overview
of the directions of the campaigns against IPV over 11 years;
these emphasized the urgency of informing abused or at-risk
women about resources available in the community and strategies for getting help, and they sought to alert the general
population that IPV is a public crime that everyone has
a responsibility to combat.
Descrição
Palavras-chave
Intimate partner violence Violence against women Poster campaigns Media Violence prevention
Contexto Educativo
Citação
Moreno, F., Alvarez, M.-J., Ayllón, E., & Fernández Villanueva, I. (2020). Campaigns against intimate partner violence toward women in Portugal 2000-2011: Types of prevention and target audiences. Journal of Aggression, Maltreatment and Trauma, 29(7), 876-895. https://doi.org/10.1080/10926771.2019.1637990
Editora
Routledge