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Relatório de estágio curricular realizado no Basket Almada Clube
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Orientador(es)
Resumo(s)
O Basket Almada Clube é um clube de basquetebol fundado a 22 de maio de 2002,
constituindo-se como uma das referências na modalidade, no concelho de Almada,
distrito de Setúbal. No âmbito do mestrado em Gestão do Desporto, na Faculdade de
Motricidade Humana, foi possível realizar um estágio curricular nesta organização,
permitindo assim um primeiro contacto profissional com a área em causa. A pandemia
COVID-19 desencadeou um novo contexto para o clube, pois não rentabilizou a maior
parte dos seus recursos, durante vários meses. Perante a situação verificada, o clube
necessitava de reerguer-se, sendo fulcral analisar o contexto comunicativo do clube,
nomeadamente, melhorar a comunicação a nível interno e externo, definir um modo de
atuação nas redes sociais, gerir relações com patrocinadores/parceiros e, também,
organizar digitalmente todas as práticas realizadas pelo estagiário. O presente relatório
pretende ainda esclarecer atividades relacionadas com a produção de conteúdos, gestão
de redes sociais, criação de documentos alusivos a patrocínios/parcerias, e organização
digital. Durante o estágio curricular, o clube desenvolveu novas relações com diversas
entidades, melhorou a sua organização e comunicação, a nível interno, e aumentou a sua
notoriedade através do meio digital.
Basket Almada Clube is a basketball club founded on May 22, 2002, constituting itself as one of the references in the sport, in the municipality of Almada, district of Setúbal. Within the scope of the Masters in Sports Management, at the Faculty of Human Kinetics, it was possible to establish a curricular internship in this organization, allowing a first professional contact with the area in question. The COVID-19 pandemic triggered a new context for the club, as it did not monetize most of its resources for several months. Given the situation, the club needed to get back on its feet, being essential to analyze the communicative context of the club, namely, improve internal and external communication, define a way of acting on social networks, manage relationships with sponsors/partners and organize digitally all the practices performed by the intern. This report also intends to clarify activities related to the production of content, management of social network, the creation of documents alluding to sponsorships/partnerships, and digital organization. During the curricular internship, the club developed new relationships with different entities, improved its organization and communication, internally, and increased its notoriety through the digital media.
Basket Almada Clube is a basketball club founded on May 22, 2002, constituting itself as one of the references in the sport, in the municipality of Almada, district of Setúbal. Within the scope of the Masters in Sports Management, at the Faculty of Human Kinetics, it was possible to establish a curricular internship in this organization, allowing a first professional contact with the area in question. The COVID-19 pandemic triggered a new context for the club, as it did not monetize most of its resources for several months. Given the situation, the club needed to get back on its feet, being essential to analyze the communicative context of the club, namely, improve internal and external communication, define a way of acting on social networks, manage relationships with sponsors/partners and organize digitally all the practices performed by the intern. This report also intends to clarify activities related to the production of content, management of social network, the creation of documents alluding to sponsorships/partnerships, and digital organization. During the curricular internship, the club developed new relationships with different entities, improved its organization and communication, internally, and increased its notoriety through the digital media.
Descrição
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Atividade física Depressão Frequência Idosos Intensidade Saúde mental Depression Elderly Frequency Intensity Mental health Physical activity