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Creativity at work: The role of context

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Viewing creativity in context stresses the need to explore how creativity is really defined by organisational actors engaged in creative processes, whether these be related to product innovation or other types of innovation. That which in some cases might be viewed as a powerful influencing context factor, may in other instances be seen as just another company practice. Likewise, differences across organic units within the same company are probably better examined by looking at the historical and spatial pattern developed over time between individual actors and groups, as well as their unique set of contextual factors. The same reasoning can be extended to an analysis of creativity in industries and in national cultures. Only by taking into account the actors’ perspective of context, can researchers be permitted to fully comprehend the interplay between the creative person and his/her context. To summarise, this chapter has addressed creativity in context, and offered some additional thoughts that may be used by researchers to continue to investigate the socio-psychological view of creativity.

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Creativity Organisation Sciences Innovation Socio- Psicological View

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Citation

Gomes, Jorge F.S.; Filipa Rodrigues and Ana Veloso.(2015). “Creativity at work: The role of context”. in Human Resource Management, Innovation and Performance. Helen Shipton, Pawan Budhwar, Paul Sparrow and Alan Brown Eds, Palgrave Macmillan, New York, pp. 282-297.

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