A carregar...
Publicação
A cultura da apropriação na prática do design de comunicação
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 138.34 KB | JPEG | |||
| 28.46 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
This research aims to explore the relationship between the culture of appropriation and the practice of communication design and to understand how this culture expresses itself and contributes to design practice today. To this end, it first looks at the consolidation of the culture of appropriation in artistic practices in general and in communication design in particular, from the production to the reception of content. Understanding appropriation as a process that not only refers to the production of content, but also contains the effects or conditions of its circulation and reception, has allowed us to analyse the ways in which the totality of these processes are reflected in the practice of communication design. Through research centred on project practice in communication design, we developed a digital platform prototype. Through an experimental approach, this platform illustrates and explores the culture of contemporary appropriation, on issues such as authorship, originality and forms of sharing in communication design, from a more visual perspective. The project also lists bibliographical references and projects that are concomitant with the issues explored
Descrição
Palavras-chave
Design de comunicação Apropriação Autoria Originalidade Partilha Marketing viral Era post-digital Cultura visual