A carregar...
Publicação
Dashboard para análise do setor automóvel em Portugal : os anos 2019 e 2020 e consequências da pandemia
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 1.93 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
Este trabalho consiste numa análise ao setor automóvel em Portugal nos anos de 2019 e 2020 e consequências do período da pandemia, através da construção de um Dashboard que permite às empresas do setor, de uma forma rápida e eficaz, conseguirem analisar os dados sem precisarem de os tratar. Para além disso possibilita às empresas analisar a sua performance através de gráficos e tabelas. Este Dashboard é construído com dados da plataforma MotorData, pertencente à Associação do Comércio Automóvel de Portugal, ACAP, que representa, há mais de 100 anos, a globalidade do setor automóvel a nível nacional. Esta análise ultrapassa o problema anterior de apenas estar disponível para as empresas a informação do número de matrículas mensais por marcas. Com este trabalho as empresas não só conseguem ver o número de matrículas por marca, modelos, tipo de energia e segmento, como também saber qual a sua performance no mercado. Procedeu-se também a uma análise dos dados obtidos no MotorData para o período de pandemia e concluiu-se que o confinamento foi responsável, por exemplo, pela diminuição da venda de ligeiros em 49%.
This work consists of an analysis of the automotive sector in Portugal in the years 2019 and 2020 and the consequences of the pandemic, through the construction of a Dashboard that allows companies in the sector to quickly and effectively analyse the data without having to process them. In addition, it enables companies to analyse their performance through graphs and tables. This Dashboard is built with data from the MotorData platform, which belongs to the Portuguese Automobile Trade Association, ACAP, which has represented for over 100 years the entire national automotive sector. This analysis overcomes the previous problem of only being available to companies the information on the number of monthly registrations by brands. With this work companies are not only able to see the number of registrations by brand, models, type of energy and segment, but also to know their performance in the market. An analysis of the data obtained in MotorData for the pandemic period was also carried out and it was concluded, for instance, that the lockdown was responsible for 49% reduction on the sale of light vehicles.
This work consists of an analysis of the automotive sector in Portugal in the years 2019 and 2020 and the consequences of the pandemic, through the construction of a Dashboard that allows companies in the sector to quickly and effectively analyse the data without having to process them. In addition, it enables companies to analyse their performance through graphs and tables. This Dashboard is built with data from the MotorData platform, which belongs to the Portuguese Automobile Trade Association, ACAP, which has represented for over 100 years the entire national automotive sector. This analysis overcomes the previous problem of only being available to companies the information on the number of monthly registrations by brands. With this work companies are not only able to see the number of registrations by brand, models, type of energy and segment, but also to know their performance in the market. An analysis of the data obtained in MotorData for the pandemic period was also carried out and it was concluded, for instance, that the lockdown was responsible for 49% reduction on the sale of light vehicles.
Descrição
Mestrado Bolonha em Métodos Quantitativos para a Decisão Económica e Empresarial
Palavras-chave
Dashboard setor automóvel Key Performance Indicator Business Intelligence automotive sector
Contexto Educativo
Citação
Sousa, Margarida Monteiro de (2021). "Dashboard para análise do setor automóvel em Portugal : os anos 2019 e 2020 e consequências da pandemia". Dissertação de Mestrado, Universidade de Lisboa. Instituto Superior de Economia e Gestão.
Editora
Instituto Superior de Economia e Gestão