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Design editorial como potenciador do pensamento crítico e criativo: Uma publicação periódica para a comunidade académica da FA.UL
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Resumo(s)
A Faculdade de Arquitetura da Universidade de Lisboa, é uma escola de referência na formação
de arquitetos, urbanistas e designers. O seu projeto pedagógico tem como principais
valores formar profissionais capazes de trabalhar em sociedade, contribuindo para
aumentar o seu potencial de inovação e de competitividade. Num âmbito universitário,
em que o papel do pensamento crítico e criativo é um dos aspetos mais fortes na atividade
de projeto, para antecipar problemas e para definir oportunidades, constata-se a inexistência
de um objeto editorial que o promova e estimule. Neste sentido, a presente investigação,
de base projetual, centra-se na materialização de um projeto editorial promovido
por esta instituição de ensino, que divulgue questões prementes do nosso tempo, de modo
a reunir habilidades críticas e criativas que forneçam uma educação interdisciplinar rica
e multifacetada.
Ao longo da investigação, é utilizada uma metodologia que combina métodos intervencionistas
e não intervencionistas. Ao visar uma publicação periódica oportuna, focada nos
objetivos mencionados, é essencial uma coerente contextualização teórica, através da revisão
de literatura, que faça uma análise da origem do objeto editorial — revista — e da sua
evolução ao longo da história, assim como dos elementos estruturantes do design editorial
que a compõem. Numa abordagem de investigação ativa, identifica-se a importância da
análise de estudos de caso, de modo a extrair conhecimentos e a delinear a estrutura editorial
do objeto. Nesta abordagem, foi também elaborado um questionário com o propósito
de averiguar as condições do projeto e adequar os conteúdos ao seu público. Seguidamente,
foi desenvolvido o projeto prático, tendo em conta os conhecimentos basilares sedimentados
no enquadramento teórico, bem como os dados recolhidos na investigação prática,
adequando a sua estrutura editorial e identidade à temática previamente estabelecida.
A investigação permitiu responder às questões de investigação e materializou-se num projeto
que procurou corresponder aos objetivos traçados, através de uma publicação destinada
a promover e enriquecer o conhecimento de futuros criativos e a contribuir para um
espírito de partilha e discussão no espaço universitário.
The Lisbon School of Architecture is a modern institute that is known to form architects, urban, communication and product designers of reference. Its pedagogy has as its main values the training of professionals capable of working in society, that can contribute to increase innovation for the whole world and be capable to compete against the best. In a university environment where the role of critical and creative thinking is one of the strongest aspects of the project to anticipate problems and define opportunities, the shortage of an object that pro- motes and stimulates this ideology is quite noticeable. In this sense, this project-based research focuses on the materialization of an editorial program promoted by this educational institute, which disseminates pressing issues of our time, to gather critical and creative skills that provide a rich interdisciplinary education. Throughout the research, a methodology combining interventionist and non-interventionist methods will be used. By aiming at a periodic publication, focused on the mentioned objectives, it was essential to have a theoretical contextualization, through a literature review, that will be performing an analysis of the origin of the magazine and its change throughout history, as well as the structural elements of the editorial design that compose it. To extract the common elements and outline the editorial structure of the object, the importance of analysing case studies has been identified. Furthermore, to ascertain the conditions of the project and adapt the contents to its relevance, a questionnaire, was applied to students and teachers of the fa.ulisboa will happen. Consequently, we proce- eded to the development of the practical project, where we considered the foundations acquired in the theoretical framework, and the data collected in the practical research, adapting its editorial structure and identity to the established theme. Therefore, it is intended, with this investigation, to correspond to the objectives set out and to answer the research questions through the creation of a publication that promotes the enrichment of the knowledge of future creatives and contributes to a spirit of sharing and discussion in this university space.
The Lisbon School of Architecture is a modern institute that is known to form architects, urban, communication and product designers of reference. Its pedagogy has as its main values the training of professionals capable of working in society, that can contribute to increase innovation for the whole world and be capable to compete against the best. In a university environment where the role of critical and creative thinking is one of the strongest aspects of the project to anticipate problems and define opportunities, the shortage of an object that pro- motes and stimulates this ideology is quite noticeable. In this sense, this project-based research focuses on the materialization of an editorial program promoted by this educational institute, which disseminates pressing issues of our time, to gather critical and creative skills that provide a rich interdisciplinary education. Throughout the research, a methodology combining interventionist and non-interventionist methods will be used. By aiming at a periodic publication, focused on the mentioned objectives, it was essential to have a theoretical contextualization, through a literature review, that will be performing an analysis of the origin of the magazine and its change throughout history, as well as the structural elements of the editorial design that compose it. To extract the common elements and outline the editorial structure of the object, the importance of analysing case studies has been identified. Furthermore, to ascertain the conditions of the project and adapt the contents to its relevance, a questionnaire, was applied to students and teachers of the fa.ulisboa will happen. Consequently, we proce- eded to the development of the practical project, where we considered the foundations acquired in the theoretical framework, and the data collected in the practical research, adapting its editorial structure and identity to the established theme. Therefore, it is intended, with this investigation, to correspond to the objectives set out and to answer the research questions through the creation of a publication that promotes the enrichment of the knowledge of future creatives and contributes to a spirit of sharing and discussion in this university space.
Descrição
Palavras-chave
design editorial publicações periódicas pensamento crítico e criativo Faculdade de Arquitetura da Universidade de Lisboa. editorial design periodical publications critical and creative thinking Lisbon School of Architecture
Contexto Educativo
Citação
Editora
Faculdade Arquitetura, Universidade Lisboa