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Advisor(s)
Abstract(s)
O desenvolvimento científico e tecnológico permite capacitar tanto os territórios como
quem os visita. Se por um lado o aumento destas ferramentas permite aos turistas um
enriquecimento das suas próprias expectativas, tornando-os mais informados e exigentes,
também, por sua vez, os agentes turísticos locais deverão planear e gerir as atividades de
forma a oferecer produtos culturais de excelência, com grande valor pedagógico e, ao
mesmo tempo, contribuir para o aproveitamento económico desta atividade. A pertinência
deste cenário está em linha com o Roteiro do Turismo Militar (RTM), criado sob uma
plataforma digital pela Associação de Turismo Militar Português (ATMPT), e onde os
vários parceiros têm acesso a informação e ferramentas privilegiadas na gestão de
conteúdos que permitem a criação e promoção de produtos turísticos de qualidade. Num
estudo desenvolvido anteriormente pelo grupo de investigadores que compõem o Projeto
INSIGNIA, no Centro de Investigação TECHN&ART, do Instituto Politécnico de Tomar,
os resultados apresentados foram demonstrativos de uma correlação muito forte no que
se refere visão sobre a eficácia e eficiência que os parceiros têm do RTM, e a sua
pertinência para o destino turístico. No presente trabalho, adensaram-se esses resultados
através de uma análise fatorial. Os resultados indicam que a maioria dos participantes avaliou a rota positivamente e que ela foi bem-sucedida em promover valores positivos
para o município, incluindo a criação de valor acrescentado, desenvolvimento de clusters
e aumento do fluxo de turistas. Os fatores importantes para o sucesso da rota incluem a
sua adaptabilidade às necessidades dos visitantes, a qualidade da experiência turística e a
clareza e personalização da rota pelos operadores turísticos.
Scientific and technological development can empower both territories and their visitors. On the one hand, the increase in these tools allows tourists to enrich their own expectations, making them more informed and demanding. On the other hand, local tourism operators should be able to plan and manage activities in order to offer excellent cultural products with a high educational value, while at the same time contributing to the economic exploitation of this activity. The relevance of this scenario is in line with the Military Tourism Roadmap (MTR), created on a digital platform by the Portuguese Military Tourism Association (ATMPT), where partners have access to privileged information and content management tools that enable the creation and promotion of quality tourism products. In a previous study carried out by researchers from the INSIGNIA project at the TECHN&ART Research Centre of the Polytechnic Institute of Tomar, the results presented showed a very strong correlation between partners' perceptions of the effectiveness and efficiency of the MTR and its relevance to the tourist destination. In the present work, these results have been extended through a factor analysis. The results indicate that the majority of participants rated the route positively and that it was successful in promoting positive values for the municipality, including the creation of added value, cluster development and increased tourist flows. Important factors for the success of the route include its adaptability to the needs of visitors, the quality of the tourist experience and the clarity and personalisation of the route by tour operators
Scientific and technological development can empower both territories and their visitors. On the one hand, the increase in these tools allows tourists to enrich their own expectations, making them more informed and demanding. On the other hand, local tourism operators should be able to plan and manage activities in order to offer excellent cultural products with a high educational value, while at the same time contributing to the economic exploitation of this activity. The relevance of this scenario is in line with the Military Tourism Roadmap (MTR), created on a digital platform by the Portuguese Military Tourism Association (ATMPT), where partners have access to privileged information and content management tools that enable the creation and promotion of quality tourism products. In a previous study carried out by researchers from the INSIGNIA project at the TECHN&ART Research Centre of the Polytechnic Institute of Tomar, the results presented showed a very strong correlation between partners' perceptions of the effectiveness and efficiency of the MTR and its relevance to the tourist destination. In the present work, these results have been extended through a factor analysis. The results indicate that the majority of participants rated the route positively and that it was successful in promoting positive values for the municipality, including the creation of added value, cluster development and increased tourist flows. Important factors for the success of the route include its adaptability to the needs of visitors, the quality of the tourist experience and the clarity and personalisation of the route by tour operators
Description
Keywords
Turismo Militar; Roteiro; ATMPT; Turismo Cultural; Desenvolvimento Turístico.
Pedagogical Context
Citation
Marques, C. G., Da Silva, C. P., Tomaz Simões, J., Mateus, L., Pestana, H., & Pedro, J. P. (2023, May 31). CONTRIBUTIONS OF A MILITARY PORTUGUESE ROUTE TO THE TOURISTIC DESTINATION: STAKEHOLDERS’ PERSPECTIVE. Journal of Tourism and Heritage Research, 6(2), 275-285. Retrieved from https://www.jthr.es/index.php/journal/article/view/484