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How to Succeed in Marketing Marine Natural Products for Nutraceutical, Pharmaceutical and Cosmeceutical Markets

2018Book part Restricted access
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dc.contributor.authorCalado, Ricardo
dc.contributor.authorLeal, Miguel Costa
dc.contributor.authorGaspar, Helena
dc.contributor.authorSantos, Susana
dc.contributor.authorMarques, António
dc.contributor.authorNunes, Maria Leonor
dc.contributor.authorVieira, Helena
dc.date.accessioned2020-01-19T14:33:09Z
dc.date.available2020-01-19T14:33:09Z
dc.date.issued2018
dc.description.abstractThe marine ecosystem shelters a vast number of macro- and microorganisms that have developed unique metabolic skills to survive in diverse and hostile habitats. These survival strategies often result in the biosynthesis of an array of secondary metabolites with specific activities and functions in the cellular context. Several metabolites can give origin to high-value commercial products for nutraceutical, pharmaceutical and cosmeceutical markets, among others. This chapter outlines those industries’ paths for marketing marine natural products (MNPs), from discovery and development up to final product marketing. Focus is given on compounds that successfully reached the market and, particularly, the approaches employed by the nutraceutical, pharmaceutical and cosmeceutical companies that succeeded in marketing those products. Some key failures in each market segment are analysed, allowing lessons to be learned and key hurdles to be avoided in MNP development. The main challenges faced during MNP programs are assessed and mapped in the market funnel of common product development routes. Suggestions to surpass these challenges are provided, in order to improve market entry success rates of highly promising marine bioactives in current pipelines, highlighting what can be applied to novel and/or ongoing MNP development programs.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.doi10.1007/978-3-319-69075-9_9
dc.identifier.urihttp://hdl.handle.net/10451/41040
dc.language.isoengpt_PT
dc.publisherSpringerpt_PT
dc.relation.publisherversionhttps://link.springer.com/chapter/10.1007%2F978-3-319-69075-9_9pt_PT
dc.titleHow to Succeed in Marketing Marine Natural Products for Nutraceutical, Pharmaceutical and Cosmeceutical Marketspt_PT
dc.typebook part
dspace.entity.typePublication
oaire.citation.endPage403pt_PT
oaire.citation.startPage317pt_PT
oaire.citation.titleGrand Challenges in Biology and Biotechnologypt_PT
person.familyNameLeal
person.familyNameGaspar
person.givenNameMiguel
person.givenNameHelena
person.identifier1333426
person.identifier.ciencia-id761C-044C-995B
person.identifier.orcid0000-0003-0672-6251
person.identifier.orcid0000-0002-1613-7023
person.identifier.ridC-8611-2009
person.identifier.ridE-6798-2012
person.identifier.scopus-author-id7003891380
rcaap.rightsrestrictedAccesspt_PT
rcaap.typebookPartpt_PT
relation.isAuthorOfPublication7c44319f-4d64-46dd-bee6-47d5602c5e63
relation.isAuthorOfPublication95eee1cb-9280-463b-9774-fc4153681257
relation.isAuthorOfPublication.latestForDiscovery7c44319f-4d64-46dd-bee6-47d5602c5e63

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