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Os museus locais e o desenvolvimento do turismo na Região do Centro de Portugal
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Orientador(es)
Resumo(s)
O turismo, sendo um dos principais sectores da economia portuguesa, é uma industria que detém
uma grande importância, quer a nível quer a nível económico quer a nível social. Os museus por
sua vez, quando bem utilizados, podem ser importantes aliados do turismo cultural, uma vez que
são instituições capazes de captar, através das suas coleções, um elevado número de público.
Sendo o turismo cultural o principal segmento de turismo em Portugal e os museus locais com
elevado interesse turístico, a presente dissertação vai tentar apresentar, através da criação de um
roteiro turístico que detém como principal foco três museus localizados na região centro do país,
mais precisamente na região da Serra da Estrela, uma proposta de promoção da região utilizando
não só os museus, como também inserindo-os dentro da história, cultura e tradições da região onde
os mesmos se encontram.
Apesar de ser uma região com um elevado potencial turístico, a região centro ainda aparece nas
estatísticas de turismo como a região que menos receitas faz dentro do sector, tendo os seus museus
também uma baixa taxa de visitantes quando comparados com museus de outras regiões do país,
nomeadamente a região norte e a Área Metropolitana de Lisboa.
O principal objetivo da investigação será, ao desenvolver o presente roteiro, que engloba não só três
museus: o Museu de Lanifícios da Covilhã, o Museu do Pão de Seia e o Museu do Azeite de
Oliveira do Hospital, como também vários elementos da cultura e tradição da região, criar um
roteiro que levará os participantes a conhecer grande parte da identidade cultural da região.
Sendo o turista cultural um turista que procura cada vez mais pela autenticidade, a promoção de três
museus que se encontram fortemente ligados com a história e a cultura da região em que se
encontram inseridos seria um fator apelativo para os mesmos, e, ao captar a atenção destes turistas
que buscam a autenticidade e a convivência autêntica com a cultura das localidades que visitam,
uma boa maneira de promover o turismo nesta região que ainda não possui tanto destaque a nível do
turismo nacional.
Tourism, being one of the main sectors of the Portuguese economy, it’s an industry that detains a huge importance, not only on economic levels, but also on social levels. Museums on the other hand, when well promoted, can be good allies to cultural tourism due not only to their important collections but also to their ability to captivate a huge number of visitors. Being Cultural Tourism one of the main segments of tourism in Portugal and museums places of high interest to the public, the present investigation will try to present, with the creation of a touristic itinerary that has as its main focus three museus located in the region of central Portugal, more specifically in the region of the Serra da Estrela mountain, an itinerary proposal that focus on the promotion of the region by using not only the three selected museums, but also by connecting them to the history, culture and tradition of the region where they are located. The region of central Portugal is a region with very high potential when it comes to tourism, but so far it has not been successful in capturing the attention of a lot of visitors, appearing always at the bottom of touristic statistics as the region that has the lowest amount of visitors, as well as the museums that are located in the region always appear to have a lower amount of visitors when compared to the museums located in the Northern region of Portugal and in the Metropolitan Area of Lisbon. The main goal of the present investigation is, by developing the touristic itinerary, that englobes not only the three museus: the Wool Museum of Covilhã, the Bread Museum of Seia and the Olive Oil Museum of Oliveira do Hospital, but also other elements of the culture and tradition of the region where the museums are located, and together create an itinerary that will take its participants into direct contact with a big part of the cultural identity of the central region of Portugal. The cultural tourist, being someone who is in a constant search for authenticity, with the promotion of the three museums that are deeply connected with the history and the culture of the place they are located, could find in this itinerary an attractive, and be able to attract those who are seeking authenticity and direct contact with the culture of the places that they are visiting, could be a good way of promoting tourism in a region that has not yet reached its full potential.
Tourism, being one of the main sectors of the Portuguese economy, it’s an industry that detains a huge importance, not only on economic levels, but also on social levels. Museums on the other hand, when well promoted, can be good allies to cultural tourism due not only to their important collections but also to their ability to captivate a huge number of visitors. Being Cultural Tourism one of the main segments of tourism in Portugal and museums places of high interest to the public, the present investigation will try to present, with the creation of a touristic itinerary that has as its main focus three museus located in the region of central Portugal, more specifically in the region of the Serra da Estrela mountain, an itinerary proposal that focus on the promotion of the region by using not only the three selected museums, but also by connecting them to the history, culture and tradition of the region where they are located. The region of central Portugal is a region with very high potential when it comes to tourism, but so far it has not been successful in capturing the attention of a lot of visitors, appearing always at the bottom of touristic statistics as the region that has the lowest amount of visitors, as well as the museums that are located in the region always appear to have a lower amount of visitors when compared to the museums located in the Northern region of Portugal and in the Metropolitan Area of Lisbon. The main goal of the present investigation is, by developing the touristic itinerary, that englobes not only the three museus: the Wool Museum of Covilhã, the Bread Museum of Seia and the Olive Oil Museum of Oliveira do Hospital, but also other elements of the culture and tradition of the region where the museums are located, and together create an itinerary that will take its participants into direct contact with a big part of the cultural identity of the central region of Portugal. The cultural tourist, being someone who is in a constant search for authenticity, with the promotion of the three museums that are deeply connected with the history and the culture of the place they are located, could find in this itinerary an attractive, and be able to attract those who are seeking authenticity and direct contact with the culture of the places that they are visiting, could be a good way of promoting tourism in a region that has not yet reached its full potential.