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Palavra in situ : a convergência entre Design de Comunicação e Arte Conceptual através da tipografia expandida no espaço urbano
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Orientador(es)
Resumo(s)
De que forma o Design de Comunicação e a Arte Conceptual, a partir do uso da tipografia no espaço urbano, poderão convergir, expandindo-se mutuamente? Esta é a questão central que orienta uma investigação que recorre a uma metodologia qualitativa, de cariz interdisciplinar, e se estrutura a partir dos princípios de Investigação-ação, Prática Reflexiva e Flânerie. Procurando identificar, categorizar e refletir sobre características e processos deste campo expandido, o trabalho inicia-se com uma revisão da literatura centrada em temas-chave como Espaço Urbano, Tipografia Urbana, Design de Comunicação (em particular sobre o domínio da sinalética) e Arte Conceptual, bem como a sua integração face a diferentes períodos de vanguarda, modernistas e contemporâneos. Os resultados obtidos através deste processo de pesquisa conduziram à identificação de três conceitos-chave – Palavra Oportuna, Palavra Disseminada e Palavra Luz – que se constituem como uma síntese operativa que configura um instrumento de resposta à questão central da investigação. Assim, a aplicação destes conceitos está na base da elaboração do ensaio projetual Agápê – Palavra Luz (JMJ 2023), constituído por um circuito interventivo de catorze estações, concebido para a Jornada Mundial da Juventude - Lisboa 2023. Este ensaio procura ilustrar um campo expandido, resultante da convergência do Design de Comunicação com a Arte Conceptual, e aqui perspetivado como processo híbrido entre a resposta estritamente funcional e um ativismo artístico-filosófico. Deste modo, verifica-se que a convergência entre aqueles dois domínios, Design de Comunicação e Arte Conceptual, pode reconfigurar a forma como olhamos e intervimos no mundo, através da Palavra in situ – isto é, o uso da tipografia no espaço urbano. Neste contexto, a tipografia reforça-se como meio de intervenção contemporâneo, fruto de uma abordagem que procura novas perceções e leituras sobre o território urbano e cuja gramática se redefine através de um cruzamento entre técnica, experimentação e cidadania artística.
How can Communication Design and Conceptual Art, based on the use of typography in the urban space, converge and mutually expand? This is the central question guiding research that uses an interdisciplinary qualitative methodology and is structured around the principles of Action Research, Reflective Practice and Flânerie. Seeking to identify, categorise and reflect on the characteristics and processes of this expanded field, it begins with a literature review centred on key themes such as Urban Space, Urban Typography, Communication Design (particularly in the field of signage) and Conceptual Art, as well as their integration with different avant-garde, modernist and contemporary periods. The results obtained through this research process led to the identification of three key concepts - Timely Word, Disseminated Word and Light Word - which constitute an operative synthesis that provides an instrument for answering the central research question. Thus, the application of these concepts is at the basis of the Agápê – Word as Light (JMJ 2023) design essay, consisting of an interventional circuit of fourteen stations, designed for the World Youth Day - Lisbon 2023. This essay seeks to illustrate an expanded field resulting from the convergence of Communication Design and Conceptual Art, which is seen here as an hybrid process between a strictly functional response and an artistic-philosophical activism. In this way, it can be seen that the convergence between these two domains, Communication Design and Conceptual Art, may reconfigure the way we look at and intervene in the world, through the Word in situ - in other words, the use of typography in the urban space. In this context, typography is reinforced as a means of contemporary intervention, the result of an approach that seeks new perceptions and readings of the urban territory and whose grammar is redefined through a cross between technique, experimentation and artistic citizenship.
How can Communication Design and Conceptual Art, based on the use of typography in the urban space, converge and mutually expand? This is the central question guiding research that uses an interdisciplinary qualitative methodology and is structured around the principles of Action Research, Reflective Practice and Flânerie. Seeking to identify, categorise and reflect on the characteristics and processes of this expanded field, it begins with a literature review centred on key themes such as Urban Space, Urban Typography, Communication Design (particularly in the field of signage) and Conceptual Art, as well as their integration with different avant-garde, modernist and contemporary periods. The results obtained through this research process led to the identification of three key concepts - Timely Word, Disseminated Word and Light Word - which constitute an operative synthesis that provides an instrument for answering the central research question. Thus, the application of these concepts is at the basis of the Agápê – Word as Light (JMJ 2023) design essay, consisting of an interventional circuit of fourteen stations, designed for the World Youth Day - Lisbon 2023. This essay seeks to illustrate an expanded field resulting from the convergence of Communication Design and Conceptual Art, which is seen here as an hybrid process between a strictly functional response and an artistic-philosophical activism. In this way, it can be seen that the convergence between these two domains, Communication Design and Conceptual Art, may reconfigure the way we look at and intervene in the world, through the Word in situ - in other words, the use of typography in the urban space. In this context, typography is reinforced as a means of contemporary intervention, the result of an approach that seeks new perceptions and readings of the urban territory and whose grammar is redefined through a cross between technique, experimentation and artistic citizenship.
Descrição
Tese de doutoramento, Belas-Artes, na especialidade de Design de Comunicação, 2025, Universidade de Lisboa, Faculdade de Belas Artes
Palavras-chave
Conceptual Art Communication Design Urban Space Signage Typography Arte Conceptual Design de Comunicação Espaço Urbano Sinalética Tipografia