O design de manifesto em contexto: "Brado", plataforma de divulgação

Santos, Sofia Brandão dos

http://hdl.handle.net/10451/40816

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Authors

Santos, Sofia Brandão dos

Advisor(s)

Rodrigues, Sofia Leal

Abstract(s)

Over the centuries, design has generalized itself as an important element of the economic and cultural spheres of society. A designer’s work is based on the professional relation that is established with a client, which aims to produce graphic contents suited for ful-filling comercial and advertisement demands. However, the dimension of the field of ac-tion of this professional activity has expanded and it has become a political and social oriented tool. Several events in the last centuries induced the most varied graphic answers associated with manifestos, protests and activism. These happenings turned design into an important interventionist tool. Thus, design ended up serving in different contexts, such as political, social, personal and/or collective manifestos, satire and social commentary, help in huma-nitarian and ecological causes, amongst others. This investigation work, through a selec-tion of practical case studies, sought to study the relationships that design created with manifestos from the XVIII to the XXI century. By understanding that design has been used as a weapon in service of the unrested voices, a reflexion on the importance of the designer’s education on social and political conscience was also analyzed. The period between the end of the XX century and the beginning of the XXI century es¬tablished itself as an important period for globalization with the Digital Revolution. New technologies provided different means of communication which, by consequence, influenced methods associated with communication, such as design itself. In this context, digital technological equipments, such as the computer, became important work tools for the contemporary designer, endowing him with quicker, more functional methods of creating and producing objects that, by its turn, evoked the development of innovative graphic languages. Many of these languages were applied to the manifesto design, ena¬bling it with new formats and expressions that, in its turn, found in the internet as their global propagation network. The theoretical basis for this investigation motivated the creation of the “Brado” project, a proposed public network for the disclosure, propagation, stimulus, promotion and sha¬ring of the contemporary manifesto design in Portugal.