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A dimensão política do design de comunicação : uma exploração prática
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This research aims to identify and to circumscribe the political dimension of communication design, addressing the notion of politics and ethics, as well as the responsibilities related to the relationship between design and society, in order to find if they are put into practice and in what way. Due to the current international crises, the concerning for the economic growth is often placed above social, environmental and political needs which leads to a bigger detachment and disparity between the design’s commercial dimension and political dimension. In order to label and redefine the boundaries of design practice that distances from the strictly commercial dimension, new terms have been emerging associated with the discipline. This terms are seen, on one hand, as a sign of progression and autonomy of the discourse of the discipline, but on the other hand, by adding adjectives, other qualities or practices to design, it is assumed that these are not intrinsic to design. In order to seek why design is political, we have addressed the terms critical design, social design and design activism, exploring their particular approaches and their similarities. All terms presented assume design as an ideological activity that marks a political position towards the current paradigms. More than defining the political practice of design we conclude that the most important thing is to highlight the designer’s capacities as catalysts for change and awareness agents. The need for change within the discipline becomes evident. Boost Design project, the practical component of this research, was created for this purpose. It comprises an online survey, an awareness raising action and an editorial component with references and essential concepts related to the subject, in order to determine the purpose(s), process(es), values and ethical choices of portuguese communication designers. In this way, we hope to offer new prespectives inherit to this subject, to clarify the designer about practices and methods available to act under ethical and political norms
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Lisboa Design Show (2018) Design de comunicação Activismo Criticismo Sociologia do design Democracia Design - Portugal Comunicação visual