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Orientador(es)
Resumo(s)
O objetivo principal deste estudo consiste em compreender a gestão da comunicação interna em um banco público brasileiro, nas suas diferentes perspectivas de atuação. Pretende-se analisar a comunicação interna incorporada na realidade da organização, bem como, perceber sua importância para a motivação do empregado para o trabalho na instituição. Neste estudo, foram aplicados questionários aos colaboradores da área estratégica da instituição e realizadas entrevistas aos gestores da comunicação interna, e suas respostas foram analisadas e relacionadas com a literatura da área de estudo. Além disso, discute a comunicação organizacional, compreendida como subjacente a todas as ações realizadas nas organizações. Os resultados dos questionários aplicados mostram que a maioria dos colaboradores concorda com a gestão da comunicação interna aplicada atualmente na instituição, embora haja alguns fatores com índice de discordância, que devem ser melhorados.
The main objective of this study is to understand how the internal communication of CAIXA, a Brazilian public bank, affects the motivation of the employee to work, in its different areas of activity. It is intended to evaluate the internal communication process incorporated into the reality of the organization, as well as to identify the internal communication channels that are used by the institution and evaluate their effectiveness; also, identify the internal communication actions adopted by the institution. For this purpose, questionnaires were applied to employees of the strategic area of the institution and interviews were conducted with the Bank's internal communication managers. We analyze the results and correlate with the literature on motivation, satisfaction, culture and organizational identity, understood as the underlying communication actions performed at CAIXA. The results of the research carried out show that most of the collaborators agree with the management of the internal communication currently applied in the institution, although there are some factors and actions with an index of discordance that should be improved.
The main objective of this study is to understand how the internal communication of CAIXA, a Brazilian public bank, affects the motivation of the employee to work, in its different areas of activity. It is intended to evaluate the internal communication process incorporated into the reality of the organization, as well as to identify the internal communication channels that are used by the institution and evaluate their effectiveness; also, identify the internal communication actions adopted by the institution. For this purpose, questionnaires were applied to employees of the strategic area of the institution and interviews were conducted with the Bank's internal communication managers. We analyze the results and correlate with the literature on motivation, satisfaction, culture and organizational identity, understood as the underlying communication actions performed at CAIXA. The results of the research carried out show that most of the collaborators agree with the management of the internal communication currently applied in the institution, although there are some factors and actions with an index of discordance that should be improved.
Descrição
Dissertação de Mestrado em Comunicação Social, na vertente de Comunicação Estratégica
Palavras-chave
Comunicação interna Motivação Satisfação Comunicação organizacional Feedback Cultura organizacional Internal communication Motivation Satisfaction Organizational communication Feedback Organizational culture
Contexto Educativo
Citação
Editora
Instituto Superior de Ciências Sociais e Políticas