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Internationalisation strategies : a sector analysis of the pharmaceutical industry
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Orientador(es)
Resumo(s)
A realização deste trabalho teve como intuito explicar o processo de internacionalização das empresas do sector da indústria farmacêutica. Para isso, foi feita, primeiramente, uma revisão extensiva da literatura sobre as estratégias de internacionalização. Com base nesta pesquisa, definiram-se as questões de investigação e hipóteses, que foram, posteriormente, testadas através da realização de um questionário.
A análise focou-se nos diferentes comportamentos observados e nas razões apontadas pelas empresas para tomarem as decisões relacionadas com a internacionalização. As principais conclusões foram:
- As empresas seguem modos de entrada (modelos de negócio) diferentes para diferentes países ou regiões.
- Entre as principais teorias de internacionalização, o paradigma de OLI parece ser o que melhor reflete o processo de internacionalização da indústria farmacêutica.
- Na decisão para onde internacionalizar, as empresas tendem a optar por mercados onde já tenham redes de contactos estabelecidos.
- Durante a última crise financeira internacional (2008 - 2013) as empresas tomaram decisões de internacionalizar ou aumentar o grau de internacionalização.
The purpose of this research is to develop a greater understanding of the internationalisation strategies followed by the companies operating in the pharmaceutical sector. This study reviewed and applied a range of relevant literature that was used to develop the research questions and hypotheses that were then empirically tested by the analysis of a questionnaire made to pharmaceutical companies. The analysis focused on the different behaviours and drivers of the companies in their internationalisation strategies. And the main results are: - Companies follow distinct entry mode for different countries and regions. - Among the traditional theories, the OLI paradigm is the model that better explains the internationalisation of the pharmaceutical companies. - On their decision of where to internationalise the companies tend to go to markets where they have established networks. - During the last financial crisis (2008 ? 2013) the companies took the decision to internationalise or increase the degree of internationalisation.
The purpose of this research is to develop a greater understanding of the internationalisation strategies followed by the companies operating in the pharmaceutical sector. This study reviewed and applied a range of relevant literature that was used to develop the research questions and hypotheses that were then empirically tested by the analysis of a questionnaire made to pharmaceutical companies. The analysis focused on the different behaviours and drivers of the companies in their internationalisation strategies. And the main results are: - Companies follow distinct entry mode for different countries and regions. - Among the traditional theories, the OLI paradigm is the model that better explains the internationalisation of the pharmaceutical companies. - On their decision of where to internationalise the companies tend to go to markets where they have established networks. - During the last financial crisis (2008 ? 2013) the companies took the decision to internationalise or increase the degree of internationalisation.
Descrição
Mestrado em Economia Internacional e Estudos Europeus
Palavras-chave
Indústria farmacêutica estratégias de internacionalização gestão de negócios internacional Pharmaceutical industry internationalisation strategy international business administration
Contexto Educativo
Citação
Ribeiro, João Manuel Gonçalves (2018). "Internationalisation strategies : a sector analysis of the pharmaceutical industry". Dissertação de Mestrado, Universidade de Lisboa. Instituto Superior de Economia e Gestão.
Editora
Instituto Superior de Economia e Gestão