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Publicação
“Estamos em processo de transição” Experiências de famílias de consumidores éticos portugueses: uma etnografia dos valores, práticas e discursos de estilos de vida autoconscientes.
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Resumo(s)
Este trabalho foca as experiências de famílias de consumidores éticos portugueses, mais especificamente as suas práticas, discursos e valores, e tem por base uma pesquisa etnográfica, durante a qual se procurou entender o quotidiano destas famílias, os valores e significados que as mesmas atribuem ao consumo. Ao longo da pesquisa também se procurou identificar os serviços e bens que são classificados como éticos pelas famílias e como estas colocam os seus discursos em prática durante o ato de compra, o que revelou-se um desafio constante, bem como perceber posicionamentos políticos e ações públicas levados a cabo por estas pessoas no despertar de outros indivíduos para um estilo de vida mais consciente. No final, a investigação aponta para a ideia que ser consumidor ético é um desafio e uma negociação constante, sendo que todos os participantes da pesquisa revelaram sentirem-se em processo de transição, não entendendo o consumo ético como uma condição fechada e valorizando cada alteração que realizam no seu quotidiano por mais pequena que ela seja.
This research focuses on the experiences of families of ethical consumers in Portugal, more precisely on their practices, discourses and values. It was based in an ethnographic research aimed to understand the daily life of these families, namely the values and meanings they attribute to consumption. This research also intended to identify the services and goods classified as ethical by these families and to understand how ethical consumers put their discourses into practice during their acts of consumption, which has proved a constant challenge. Political positions and public actions carried out by these people were also explored as way of arousing another people’s interest in pursuing a more conscious lifestyle. In the end, this research points out to the idea that being a ethical consumer implies a constant challenge and negotiation, in the sense that all participants declared that they felt themselves in a process of transition, not understanding ethical consumer as a closed condition and valuing every change they make in their daily lives however small it may be.
This research focuses on the experiences of families of ethical consumers in Portugal, more precisely on their practices, discourses and values. It was based in an ethnographic research aimed to understand the daily life of these families, namely the values and meanings they attribute to consumption. This research also intended to identify the services and goods classified as ethical by these families and to understand how ethical consumers put their discourses into practice during their acts of consumption, which has proved a constant challenge. Political positions and public actions carried out by these people were also explored as way of arousing another people’s interest in pursuing a more conscious lifestyle. In the end, this research points out to the idea that being a ethical consumer implies a constant challenge and negotiation, in the sense that all participants declared that they felt themselves in a process of transition, not understanding ethical consumer as a closed condition and valuing every change they make in their daily lives however small it may be.
Descrição
Dissertação de Mestrado em Antropologia
Palavras-chave
Consumo ético Valores Discursos e Práticas Estilos de vida autoconscientes Ethical consumption Values Discourses and Practices Self-conscious lifestyle
Contexto Educativo
Citação
Editora
Instituto Superior de Ciências Sociais e Políticas