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Advisor(s)
Abstract(s)
As innovation becomes an ever more central issue for the development of firms and world economies, so the need for improved assessments of innovative performance grows more urgent. This paper suggests that trademark analysis can contribute in capturing relevant aspects of innovation phenomena and the process of industrial change. We propose trademarks as a complementary indicator in the portfolio of available empirical tools of innovation studies and industrial dynamics. Our empirical exploration is based on a study of Community Trade Marks, an intellectual property right granted in the European Union, and draws on recent research on trademarking trends in Portugal. Quantitative as well as qualitative data, including survey data from a representative sample of Portuguese manufacturing and services firms, are used to identify the advantages and limitations of this indicator.
Description
Keywords
Indicators Trademarks Innovation Industrial Dynamics
Pedagogical Context
Citation
Mendonça, Sandro; Tiago Santos Pereira and Manuel Mira Godinho .(2004). “Trademarks as an indicator of innovation and industrial change”, LEM, Working Paper Series, No. 2004/15, 2004. (Search PDF in 2024).
Publisher
Laboratory of Economics and Management (LEM) | Sant'Anna School of Advanced Studies