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A importância estratégica do setor têxtil e vestuário para a internacionalização da economia portuguesa: um contributo
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Resumo(s)
Um dos fenómenos mais recorrentes emergentes da globalização é a internacionalização empresarial, sendo que as empresas desempenham um papel preponderante nas relações económicas internacionais. Conjuntamente a esta realidade surgem preocupações governamentais no que respeita à competitividade das suas empresas e indústrias, sendo por isso necessária a definição de políticas que impulsionem o tecido empresarial nacional.
Face a estas questões colocam-se diferentes abordagens teóricas sobre as linhas de ação governamental nos setores económicos e indústrias que os constituem, nomeadamente, o equilíbrio entre visões protecionistas e liberais. Deste debate surge a discussão sobre a pertinência do conceito de setor estratégico.
Nesta linha, este trabalho pretende estudar a possibilidade do Setor Têxteis e Vestuário (STV) português constituir um setor estratégico para a internacionalização da economia portuguesa.
Para este feito abordam-se diferentes teorias, como a Vantagem Competitiva Nacional de Porter, o Ciclo de Vida do Produto de Vernon e o paradigma OLI de Dunning, desenvolvendo posteriormente conceitos basilares para esta temática: a política comercial estratégica, setor estratégico e competitividade.
Posteriormente trata-se o STV, refletindo o atual contexto internacional e nacional, seguindo-se a apresentação de dois casos de estudo correspondentes a empresas do setor de vestuário: A Zara e a LA Lanidor. O exemplo destas duas empresas, em como se distinguiram das suas congéneres e expandiram a sua atividade a nível internacional, pode ser transportado para o STV, criando um possível alavancamento que permita a Portugal adquirir um lugar junto das grandes contenders na euro-região e ganhar um lugar mais proeminente nas exportações mundiais deste sector.
One of the most recurrent emerging phenomena of globalization is corporate internationalization as the companies play a leading role in international economic relations. With this reality new government concerns about the competitiveness of their companies and industries arise, so it is necessary to define policies that encourage the national business environment. To address these issues different theoretical approaches concerning government action in economic sectors and industries exist specifically regarding the balance between protectionist and liberal views. With this debate comes the discussion of the relevance of the concept of strategic sector. In this perspective, this paper intends to study the possibility of the Portuguese Textiles and Clothing Sector (STV) as a strategic sector for the internationalization of the Portuguese economy. Regarding this approach, this dissertation studies different theories, such as Porter´s National Competitive Advantage, Vernon´s Product Lifecycle and Dunning´s OLI Paradigm, subsequently developing basic concepts for this thematic: strategic trade policy, strategic sector and competitiveness. Later on we work the STV, reflecting the current international and national context, followed by the presentation of two case studies representing clothing sector companies: Zara and LA Lanidor. The example of these two companies, as distinguished from their counterparts and expanded their international activity, can be transported to the STV and their businesses, creating a possible leverage that would allow Portugal to obtain a place next to the big contenders in the euro-region and gain a more prominent place in world exports in this sector.
One of the most recurrent emerging phenomena of globalization is corporate internationalization as the companies play a leading role in international economic relations. With this reality new government concerns about the competitiveness of their companies and industries arise, so it is necessary to define policies that encourage the national business environment. To address these issues different theoretical approaches concerning government action in economic sectors and industries exist specifically regarding the balance between protectionist and liberal views. With this debate comes the discussion of the relevance of the concept of strategic sector. In this perspective, this paper intends to study the possibility of the Portuguese Textiles and Clothing Sector (STV) as a strategic sector for the internationalization of the Portuguese economy. Regarding this approach, this dissertation studies different theories, such as Porter´s National Competitive Advantage, Vernon´s Product Lifecycle and Dunning´s OLI Paradigm, subsequently developing basic concepts for this thematic: strategic trade policy, strategic sector and competitiveness. Later on we work the STV, reflecting the current international and national context, followed by the presentation of two case studies representing clothing sector companies: Zara and LA Lanidor. The example of these two companies, as distinguished from their counterparts and expanded their international activity, can be transported to the STV and their businesses, creating a possible leverage that would allow Portugal to obtain a place next to the big contenders in the euro-region and gain a more prominent place in world exports in this sector.
Descrição
Dissertação de Mestrado em Relações Internacionais - Especialização em Internacionalização Empresarial
Palavras-chave
Internacionalização empresarial Setor de têxteis e vestuário Zara Lanidor Vantagens competitivas Business internationalization Clothing and textile sector Zara Lanidor Competitive advantages
Contexto Educativo
Citação
Editora
Instituto Superior de Ciências Sociais e Políticas