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Design de superfície enquanto identidade, valor e comunicação da marca
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O presente estudo tem por base um estágio académico, com a duração de quatro meses, numa marca de roupa feminina, Wheat & Rose, fundada por Maria Veloso.
Durante o estágio, tive a possibilidade de presenciar a dinâmica de uma marca em ascensão, tendo tido também a oportunidade de desenvolver um vasto leque de tarefas, tais como: ilustração; gerir as redes sociais; atendimento e assistência a clientes; gestão de encomendas e stock; assistência em feiras; visitas a fábricas e fornecedores; acompanhar e participar nas tarefas de fábrica; desenvolver peças para a marca.
Em simultâneo, com todas estas tarefas e para aprofundar o meu conhecimento sobre o tema que pretendi estudar, desenvolvi ainda, uma estampa em colaboração com a marca.
O contacto direto com uma marca em crescimento permitiu fortalecer os meus conhecimentos adquiridos, em contexto académico.
Estes, irão servir mais tarde para a minha integração numa equipa de uma marca existente ou, mesmo, dar início a um projeto profissional meu.
Nesta investigação foi utilizada uma metodologia mista de base qualitativa, que teve de suporte as fases exploratória, generativa e avaliativa.
A fase exploratória, teve como base a investigação e procura de informação sobre os temas trabalhados.
A fase generativa, subdivide-se em duas: Na primeira, realizei as tarefas sugeridas no estágio e na segunda, tenho contemplado todo o conhecimento adquirido no diário de estágio, com registos fotográficos.
Por fim, na fase avaliativa, está toda a compilação desta investigação.
This study is based on a four-month academic internship at a women's clothing brand, Wheat & Rose, founded by Maria Veloso. During the internship, I was able to witness the dynamics of a brand on the rise, and I also had the opportunity to develop a wide range of tasks, such as: illustration; managing sociais networks; customer service and assistance; managing orders and stock; assisting at trade fairs; visiting factories and suppliers; accompanying and participating in factory tasks; developing pieces for the brand. At the same time as all these tasks and in order to deepen my knowledge of the subject I wanted to study, I also developed a print in collaboration with the brand. The direct contact with a growing brand allowed me to strengthen my knowledge acquired in an academic context. This knowledge will later be used to join a team at an existing brand or even to start a professional project of my own. This research used a mixed methodology with a qualitative basis, supported by exploratory, generative and evaluative phases. The exploratory phase was based on research and looking for information on the topics covered. The generative phase is subdivided into two: in the first, I carried out the tasks suggested during the internship and in the second, I have recorded all the knowledge acquired in the internship diary, with photographic records. Finally, in the evaluative phase, there is the entire compilation of this research.
This study is based on a four-month academic internship at a women's clothing brand, Wheat & Rose, founded by Maria Veloso. During the internship, I was able to witness the dynamics of a brand on the rise, and I also had the opportunity to develop a wide range of tasks, such as: illustration; managing sociais networks; customer service and assistance; managing orders and stock; assisting at trade fairs; visiting factories and suppliers; accompanying and participating in factory tasks; developing pieces for the brand. At the same time as all these tasks and in order to deepen my knowledge of the subject I wanted to study, I also developed a print in collaboration with the brand. The direct contact with a growing brand allowed me to strengthen my knowledge acquired in an academic context. This knowledge will later be used to join a team at an existing brand or even to start a professional project of my own. This research used a mixed methodology with a qualitative basis, supported by exploratory, generative and evaluative phases. The exploratory phase was based on research and looking for information on the topics covered. The generative phase is subdivided into two: in the first, I carried out the tasks suggested during the internship and in the second, I have recorded all the knowledge acquired in the internship diary, with photographic records. Finally, in the evaluative phase, there is the entire compilation of this research.
Descrição
Palavras-chave
design de superfície estampa identidade visual valores comunicação surface design print visual identity values communication
Contexto Educativo
Citação
Editora
Faculdade Arquitetura, Universidade Lisboa