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Comunicar Turismo Literário: a cidade de Lisboa
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Orientador(es)
Resumo(s)
O turismo tem um papel fundamental no desenvolvimento de Portugal. No entanto, com
o surgimento da pandemia mundial COVID-19 o setor turístico foi um dos mais afetados
e foi nesta altura que se começou a olhar para as oportunidades que poderiam ser
exploradas dentro do país. Uma das oportunidades a ser explorada dentro do setor do
turismo é assim o turismo literário. Este nicho de turismo é uma oportunidade devido aos
escritores e aos lugares onde viveram, escreveram e por onde passaram. Portugal poderá
então ser um o promotor dos seus escritores e das suas obras.
A seguinte investigação pretende abordar a comunicação que está a ser realizada sobre o
turismo literário na cidade de Lisboa. Começando pela revisão de literatura com a
evolução do turismo em Portugal e abordando o turismo literário. Seguidamente foi ainda
abordada a comunicação e a sua evolução até aos dias de hoje. Com a parte teórica
concluída, procurou-se responder aos objetivos definidos para o presente estudo
exploratório suportado através de diversas técnicas de recolha como entrevistas, análise
de conteúdo e focus group.
Os resultados obtidos permitiram concluir que o nicho do turismo literário ainda é muito
pouco explorado em Lisboa e de modo geral por todo o país. Permitiu ainda constatar que
existem poucas entidades envolvidas em iniciativas relacionadas com este tipo de
turismo, apesar de existir potencial para o seu crescimento. Através das informações
recolhidas, foi possível perceber que tanto as entidades que comunicam o turismo literário
como o público que o procura têm a mesma perceção: existe falta de comunicação do
turismo literário e por vezes do próprio turismo cultural no país.
Esta investigação pretende contribuir de maneira académica para a investigação tanto em
comunicação como em turismo, e ainda ajudar os profissionais das respetivas áreas a
desenvolver melhores estratégias e práticas.
Tourism plays a vital role in the development of Portugal. However, the COVID- 19 pandemic had a significant impact on tourism, and people then began looking for alternative forms of tourism. Namely because the borders were closed, people had to travel within the country. One form of tourism that developed a lot since then is known as literary tourism. Literary tourism is a subset of tourism that focuses on places and events from literary texts as well as the lives of their authors. Portugal can therefore promote both its own authors and their works as well as authors who wrote their works in Portugal. The purpose of this thesis is to analyze the communication that is being carried out on literary tourism in the city of Lisbon. I began the literature review by discussing the development of tourism in Portugal and literary tourism itself. The development of communication to the present day was then covered. After completing the theoretical part, in order to meet the defined objectives, I used a variety of data collection techniques, including interviews, content analysis and focus group. The results obtained showed that literary tourism is still underdeveloped in Lisbon and throughout the country. Moreover, it showed that there are few entities involved in initiatives related to this type of tourism, despite the potential for its growth. Through the information collected, it was possible to understand that both the entities that are related to literary tourism and the public that seeks it have the same opinion: there is a lack of information and knowledge regarding literary tourism and even regarding cultural tourism. This study aims to contribute academically to research in both communication and tourism, and also to help professionals in the respective areas to develop better strategies and practices.
Tourism plays a vital role in the development of Portugal. However, the COVID- 19 pandemic had a significant impact on tourism, and people then began looking for alternative forms of tourism. Namely because the borders were closed, people had to travel within the country. One form of tourism that developed a lot since then is known as literary tourism. Literary tourism is a subset of tourism that focuses on places and events from literary texts as well as the lives of their authors. Portugal can therefore promote both its own authors and their works as well as authors who wrote their works in Portugal. The purpose of this thesis is to analyze the communication that is being carried out on literary tourism in the city of Lisbon. I began the literature review by discussing the development of tourism in Portugal and literary tourism itself. The development of communication to the present day was then covered. After completing the theoretical part, in order to meet the defined objectives, I used a variety of data collection techniques, including interviews, content analysis and focus group. The results obtained showed that literary tourism is still underdeveloped in Lisbon and throughout the country. Moreover, it showed that there are few entities involved in initiatives related to this type of tourism, despite the potential for its growth. Through the information collected, it was possible to understand that both the entities that are related to literary tourism and the public that seeks it have the same opinion: there is a lack of information and knowledge regarding literary tourism and even regarding cultural tourism. This study aims to contribute academically to research in both communication and tourism, and also to help professionals in the respective areas to develop better strategies and practices.
Descrição
Dissertação para obtenção de grau de Mestre em Ciências da Comunicação
Palavras-chave
Turismo literário Comunicação Turismo