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Comunicação de ciência pelo olhar da cultura : como abordagens participativas e baseadas em arte podem envolver públicos com a ciência?
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O objetivo deste trabalho é estudar a contribuição de abordagens participativas e baseadas em arte para a comunicação de ciência. Para isso, seleciona como objeto de estudo, a estratégia de comunicação do projeto de investigação europeu BioAssembler, estreitando o olhar para um de seus produtos baseados em arte: um dicionário visual. O estudo orienta-se teoricamente pela visão da comunicação de ciência enquanto processo cultural, reconhecendo-se o lugar das dimensões da representação e da identidade no processo de (co)criação de significados. Considerando o papel ativo do público nesse processo, a nossa análise engloba a recepção do dicionário visual por um grupo de jovens estudantes, que representam um dos públicos-alvo das ações e potenciais futuros utilizadores da tecnologia em investigação no projeto (biossensores). Para obter os dados do estudo, baseado numa investigação-ação, utilizou-se uma combinação de instrumentos de investigação, incluindo Mapas Pessoais de Significados (Personal Meaning Mapping), entrevistas com membros do projeto e questionários com o público. Com esta abordagem, mapeamos ideias e significados construídos em torno da ciência e tecnologia prévias e posteriores ao envolvimento do público com os materiais de comunicação. Além disso, nos dedicamos a compreender as características do grupo enquanto consumidores de informação científica. Os resultados obtidos permitiram compor uma reflexão sobre o potencial de abordagens participativas e baseadas em arte para fomentar modelos mais dialógicos e cativantes na comunicação da ciência com a sociedade.
The aim of this work is to study the contribution of participatory and art-based approaches to science communication. To this end, it selects as its object of study the communication strategy of the European research project BioAssembler, focusing on one of its art-based products: a visual dictionary. The study is theoretically guided by the vision of science communication as a cultural process, recognizing the role of the dimensions of representation and identity in the (co)creation of meanings. Considering the active role of the public in this dynamic, our analysis encompasses the reception of the visual dictionary by a group of young students, who represent one of the target audiences of the initiatives and potential future users of the technology under investigation (biosensors). To obtain the data for the study, based on action research, a combination of research instruments was used, including Personal Meaning Mapping, interviews with project members and questionnaires with the public. With this approach, we mapped ideas and meanings constructed around science and technology before and after the public's engagement with the communication resources. We also worked to understand the characteristics of the group as consumers of scientific information. The results allowed us to reflect on the potential of art-based approaches to foster more dialogic and engaging models in the communication of science with society.
The aim of this work is to study the contribution of participatory and art-based approaches to science communication. To this end, it selects as its object of study the communication strategy of the European research project BioAssembler, focusing on one of its art-based products: a visual dictionary. The study is theoretically guided by the vision of science communication as a cultural process, recognizing the role of the dimensions of representation and identity in the (co)creation of meanings. Considering the active role of the public in this dynamic, our analysis encompasses the reception of the visual dictionary by a group of young students, who represent one of the target audiences of the initiatives and potential future users of the technology under investigation (biosensors). To obtain the data for the study, based on action research, a combination of research instruments was used, including Personal Meaning Mapping, interviews with project members and questionnaires with the public. With this approach, we mapped ideas and meanings constructed around science and technology before and after the public's engagement with the communication resources. We also worked to understand the characteristics of the group as consumers of scientific information. The results allowed us to reflect on the potential of art-based approaches to foster more dialogic and engaging models in the communication of science with society.