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Publication
O papel do designer de comunicação no jornalismo contemporâneo
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Advisor(s)
Abstract(s)
The role of designers in print and digital newspapers has evolved as new medias emerged in the communication industry. The current scenario is of mass information consumption over a number of diferente platforms. Visual and digital forms of news presentation are being favored, moreover a different sense of diversity has sprung in contrast to content previously seen in traditional newspapers since minority groups are being able to voice their opinions through many digital outlets and newspapers are being forced to adapt. This research discusses what it is to be a communication designer within this context and explores the perception of designers in the field. The aim is to determine if designers have active and critical positions or if they have passive roles in this specific media. The research is especially important due to the critical climate of contemporary journalism in the mist of continuous evolution of the industry and the transformation of the professionals involved in it. The study was conducted first by a literary review and secondly by interviewing journalists and designers working in digital or print newspapers in Brazil and in Portugal. Through the interview analysis it was discovered that designers are transitioning between having to be more active participants of the construction of content as well as still providing design projects in a passive model. Journalists and designers are collaborating in a more holistic approach to elaborate news and that results in a mature role for the designers. However more work has to be done to ensure that designers have enough time and recourses to branch out to other critical jobs in the field such as product design and strategy design. Since the newspaper industry suffers with funding issues the result is overworked staff, with multitasking roles that inhibit other forms of active design roles
Description
Keywords
Design de comunicação Jornalismo Política Infografia Design Criticismo