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Autores
Orientador(es)
Resumo(s)
Palavras Chave: Grécia, Syriza, Austeridade, Media, Propaganda, Comunicação política
Esta dissertação tem como objectivo analisar e perceber a utilização dos mecanismos de influência dos media na construção da liderança política, no caso grego. A vitória do Syriza nas eleições gregas de 25 de janeiro de 2015 alertou a Europa devido ao facto de ter sido eleito um governo assumidamente anti austeridade que prometia enfrentar os credores internacionais e por em causa toda a gestão econômica feita pelo Fundo Monetário Internacional, Banco Central Europeu e Comissão Europeia, contra todas as medidas tomadas anteriormente, em vários países, como Portugal.
A dissertação utilizará como técnica a análise de conteúdo, tendo como objecto de estudo as peças jornalísticas emitidas entre 24 de janeiro, véspera das eleições gregas, e 28 de fevereiro de 2015, data limite do primeiro pagamento aos credores internacionais. Esta técnica é um forte contributo para a sistematização de informação, de acordo com processos de codificação, categorização e inferência permitindo um alcance analítico de natureza quantitativa e/ou inferencial, consoante os objectivos em analise. Um dos resultados esperados deste estudo permite evidenciar o aproveitamento estratégico, no plano da comunicação política dos partidos/coligações com assento parlamentar na AR, em face da dinâmica política gerada pela vitória do Syriza nas eleições gregas de janeiro de 2015. À medida que as negociações avançaram, aumentou a tensão entre o novo governo grego e as instituições internacionais e o culminar foi o pedido de um terceiro resgate financeiro, em Agosto de 2015, 6 meses depois da eleição do governo do Syriza.
This dissertation aims to analyze and understand the mechanisms of influence of the media in the construction of political leadership in the Greek case. Syriza’s victory in the Greek elections on January 25, 2015 was a warning to Europe due to the fact that it was an openly anti austerity government that was being elected which promised to face the international creditors and jeopardize the entire economic management of the International Monetary Fund, the European Central Bank and the European Commission. This dissertation uses a content analysis technique. Its object of study or corpus are journalistic pieces broadcasted by the three Portuguese generalist channels between January 24, the eve of the Greek elections, and February 28, 2015, the day of the first payment to foreign creditors. The content analysis technique strongly contributes to the systematization of information, in accordance with encoding processes, categorization and inference. This permits an analytical reach of quantitative and / or inferential nature, depending on the objectives which are analyzed. One of the expected results of this study allows us to highlight the strategic harnessing, concerning the political communication of the parties/coalitions with parliamentary representation, given the political momentum generated by Syriza’s victory in the Greek elections in January 2015. As negotiations moved on, the tension between the new Greek government and the international institutions increased. The peak of this process was the request for a third bailout, in August 2015, six months after the Syriza government was elected.
This dissertation aims to analyze and understand the mechanisms of influence of the media in the construction of political leadership in the Greek case. Syriza’s victory in the Greek elections on January 25, 2015 was a warning to Europe due to the fact that it was an openly anti austerity government that was being elected which promised to face the international creditors and jeopardize the entire economic management of the International Monetary Fund, the European Central Bank and the European Commission. This dissertation uses a content analysis technique. Its object of study or corpus are journalistic pieces broadcasted by the three Portuguese generalist channels between January 24, the eve of the Greek elections, and February 28, 2015, the day of the first payment to foreign creditors. The content analysis technique strongly contributes to the systematization of information, in accordance with encoding processes, categorization and inference. This permits an analytical reach of quantitative and / or inferential nature, depending on the objectives which are analyzed. One of the expected results of this study allows us to highlight the strategic harnessing, concerning the political communication of the parties/coalitions with parliamentary representation, given the political momentum generated by Syriza’s victory in the Greek elections in January 2015. As negotiations moved on, the tension between the new Greek government and the international institutions increased. The peak of this process was the request for a third bailout, in August 2015, six months after the Syriza government was elected.
Descrição
Dissertação de Mestrado Em Ciência Política
Palavras-chave
Grécia Syriza Austeridade Media Propaganda Comunicação política Greece Political communication Propaganda Austerity Media Syriza
Contexto Educativo
Citação
Editora
Instituto Superior de Ciências Sociais e Políticas
