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Las competencias creativas transversales como vínculo entre la educación superior en diseño de producto y la empresa : El caso Elisava
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Resumo(s)
Desde a implementação da declaração de Bolonha pelo Espaço Europeu do Ensino Superior (EEES), têm sido desenvolvidos diversos estudos acadé¬micos e de competências, com o objetivo de reduzir o fosso entre a prática profissional e a formação teórica. Tudo isso, com o objetivo de que os alunos sejam formados com as habilidades, habilidades e competências exigidas no mundo profissional.
Ao explorar a nossa área de estudo, as indústrias criativas, a nossa vasta experiência profissional e docente permitiu-nos colocar-nos numa posição intermédia entre as atividades profissionais e académicas. Essa posição nos permitiu observar as características da disciplina de design e as atividades profissionais que interagem através do processo de design e da especiali¬dade de design de produto. A partir de uma metodologia com abordagem qualitativa, quantitativa, intervencionista e não intervencionista, canalizamos nossa intuição e a sustentamos a partir da revisão da literatura específica. Uma análise preliminar do problema nos permitiu determinar a estrutura contextual específica onde os eventos ocorrem. Com base nesta análise e nos resultados anteriores de uma série de entrevistas em profundidade com especialistas do ensino superior, design de produto e setor profissional, ela nos orientou na abordagem de nossa atividade de pesquisa.
Com tudo isto, baseamos o Estudo de Caso Elisava, pela sua relevância no Ensino Superior em Espanha, e pela sua influência e ligação com o teci¬do empresarial nacional e internacional de Barcelona. A nossa participação na estrutura académica deste caso permitiu-nos participar ativamente em dois projetos europeus e poder comparar as operações internas com outros modelos internacionais.
Os resultados desta investigação apoiam uma teoria sobre Competências Criativas Transversais (CCT), que permite definir as ferramentas úteis para potenciar a interligação das novas gerações de estudantes com a realidade industrial e as suas possíveis exigências de emprego. E propor um método que possa ser extrapolado para outras disciplinas criativas, proporcionando uma reflexão voltada para a mudança de paradigma na identificação do CCT como elo de ligação entre o ensino superior e a atividade profissional da empresa.
Since the implementation of the Bologna declaration by the European Higher Education Area (EHEA), different competences and academic studies have been developed, with the aim of reducing the gap between professional prac¬tice and theoretical education. The purpose of this has been to train students with the skills, abilities, and competencies required in the professional world. In the exploration of our area of study, the creative industries, our exten¬sive professional and teaching experience has allowed us to place ourselves in an intermediate position between professional and academic activities. This position has let us observe the characteristics of the design discipline and the professional activities that interact through the design process and the specialty of product design. From a methodology with a qualitative, quantitative, interventionist and non-interventionist approach, we channel our intuition and support it from the review of the specific literature. A preliminary analysis of the problem has enabled us to determine the contextual framework where the events take place. Based on this analysis and the previous results of a series of in-depth interviews with experts in higher education, product design, and the professional sector, it has guided us in the approach of our research activity. Herewith, we base the Elisava Case Study, due to its relevance in Higher Education in Spain, and its influence and connection with the national and international business context from Barcelona. Our participation in the aca¬demic structure of this case has allowed us to actively participate in two European projects and to be able to compare internal operations with other international models. The results of this research sustain a theory on Transversal Creative Competences (CCT), which allows the definition of the tools that are useful to enhance the interconnection of the new generations of students with the industrial reality and their possible demands for job positions. As well as proposing a method that can be extrapolated to other creative disciplines, providing a reflection directed towards the paradigm shift on the identification of the CCT as a connection link between higher education and the professional activity of the company.
Since the implementation of the Bologna declaration by the European Higher Education Area (EHEA), different competences and academic studies have been developed, with the aim of reducing the gap between professional prac¬tice and theoretical education. The purpose of this has been to train students with the skills, abilities, and competencies required in the professional world. In the exploration of our area of study, the creative industries, our exten¬sive professional and teaching experience has allowed us to place ourselves in an intermediate position between professional and academic activities. This position has let us observe the characteristics of the design discipline and the professional activities that interact through the design process and the specialty of product design. From a methodology with a qualitative, quantitative, interventionist and non-interventionist approach, we channel our intuition and support it from the review of the specific literature. A preliminary analysis of the problem has enabled us to determine the contextual framework where the events take place. Based on this analysis and the previous results of a series of in-depth interviews with experts in higher education, product design, and the professional sector, it has guided us in the approach of our research activity. Herewith, we base the Elisava Case Study, due to its relevance in Higher Education in Spain, and its influence and connection with the national and international business context from Barcelona. Our participation in the aca¬demic structure of this case has allowed us to actively participate in two European projects and to be able to compare internal operations with other international models. The results of this research sustain a theory on Transversal Creative Competences (CCT), which allows the definition of the tools that are useful to enhance the interconnection of the new generations of students with the industrial reality and their possible demands for job positions. As well as proposing a method that can be extrapolated to other creative disciplines, providing a reflection directed towards the paradigm shift on the identification of the CCT as a connection link between higher education and the professional activity of the company.
Descrição
Tese de doutoramento, Design, Universidade de Lisboa, Faculdade de Arquitetura, 2023
Palavras-chave
projeto competências creativas educação superior design de produto empresa atividade profissional design creative skills higher education product design company professional activity
Contexto Educativo
Citação
TAVERNER RIBAS, Cristina. - Las competencias creativas transversales como vínculo entre la educación superior en diseño de producto y la empresa: El caso Elisava. – Lisboa : FA, 2023. – Tese de doutoramento
Editora
Universidade de Lisboa, Faculdade de Arquitetura