A carregar...
Publicação
Moda digital:
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 3.24 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
Buscando responder à pergunta “Moda digital: Tendência do mercado atual ou
o futuro do consumo?”, esta pesquisa investiga o crescimento significativo desse modelo
de mercado nos últimos anos, se esta tendência deve continuar, e o impacto na criação
de vestuário, especialmente no cotidiano dos designers de moda. Para tal, julgou-se
necessário buscar como se desenvolveu a moda digital, examinando o uso de softwares
e modelagem 3D na cadeia produtiva, assim como sua relação com a sustentabilidade.
O fenômeno do metaverso e os avatares usados nos jogos digitais foram pesquisados,
bem como os NFTs e a tecnologia blockchain, que foram explorados como ferramentas
para autenticidade e propriedade digital. Os comportamentos de consumo foram
investigados, com destaque para os efeitos da pandemia de Covid-19 e as
transformações no mercado de luxo impulsionadas pela evolução tecnológica. Para
realizar a investigação, a autora contou com diferentes métodos de pesquisa. Foram
aplicados como métodos exploratórios a Revisão da Literatura, buscando trabalhos já
realizados com temas pertinentes ao estudo, e Casos de Estudo, pesquisando marcas
e empresas que trabalham com o modelo de mercado analisado. Para a fase avaliativa,
sendo o tópico investigativo do trabalho um questionamento e a pesquisa uma busca
pela resposta, foram realizadas entrevistas com indivíduos comuns, buscando
compreender seu interesse - ou falta dele - na moda digital. O objetivo é contribuir para
uma compreensão mais aprofundada das tendências de consumo na moda digital e
suas implicações para a indústria e os consumidores.
Seeking to answer the question "Digital fashion: Current market trend or the future of consumption?", this research investigates the significant growth of this market model in recent years, whether this trend should continue, and the impact on the creation of clothing, especially in the daily lives of fashion designers. To do so, it was deemed necessary to seek how digital fashion has developed, examining the use of software and 3D modeling in the production chain, as well as its relationship with sustainability. The phenomenon of the metaverse and the avatars used in digital games were researched, as well as NFTs and blockchain technology, which were explored as tools for authenticity and digital property. Consumer behaviors were investigated, with emphasis on the effects of the Covid-19 pandemic and the transformations in the luxury market driven by technological evolution. To carry out the research, the author relied on different research methods. As exploratory methods, the Literature Review was applied, looking for works already carried out with themes pertinent to the study, and Case Studies, researching brands and companies that work with the analyzed market model. For the evaluative phase, the investigative topic of the work being a question and the research a search for the answer, interviews were conducted with common individuals, seeking to understand their interest - or lack of it - in digital fashion. The goal is to contribute to a deeper understanding of consumer trends in digital fashion and their implications for the industry and consumers.
Seeking to answer the question "Digital fashion: Current market trend or the future of consumption?", this research investigates the significant growth of this market model in recent years, whether this trend should continue, and the impact on the creation of clothing, especially in the daily lives of fashion designers. To do so, it was deemed necessary to seek how digital fashion has developed, examining the use of software and 3D modeling in the production chain, as well as its relationship with sustainability. The phenomenon of the metaverse and the avatars used in digital games were researched, as well as NFTs and blockchain technology, which were explored as tools for authenticity and digital property. Consumer behaviors were investigated, with emphasis on the effects of the Covid-19 pandemic and the transformations in the luxury market driven by technological evolution. To carry out the research, the author relied on different research methods. As exploratory methods, the Literature Review was applied, looking for works already carried out with themes pertinent to the study, and Case Studies, researching brands and companies that work with the analyzed market model. For the evaluative phase, the investigative topic of the work being a question and the research a search for the answer, interviews were conducted with common individuals, seeking to understand their interest - or lack of it - in digital fashion. The goal is to contribute to a deeper understanding of consumer trends in digital fashion and their implications for the industry and consumers.
Descrição
Palavras-chave
design 3D moda digital metaverso NFTs tendências de consumo
Contexto Educativo
Citação
Editora
Faculdade Arquitetura, Universidade Lisboa