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Publication
Passport Lisbon Hostel: eventos autĂȘnticos
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 4.47 MB | Adobe PDF |
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Advisor(s)
Abstract(s)
Os eventos, enquanto filosofia de fruição turĂstica, sĂŁo examinados com o intuito
de averiguar o potencial turĂstico deste nicho, bem como a relação compatĂvel entre
marketing e comunicação. Os eventos traduzem-se como excelentes veĂculos na
produção de experiĂȘncia e a sua diversidade maximiza a oferta turĂstica de uma regiĂŁo,
neste caso de Lisboa. Perante um mercado saturado de produtos e actividades turĂsticas,
urge a iniciativa de desenhar planos que estejam aliados Ă autenticidade,
empreendedorismo e inovação através da sociopsicologia dos intervenientes da årea.
O presente relatĂłrio tem como objetivo demonstrar as actividades praticadas na
entidade de acolhimento â Passport Lisbon Hostel, situado no coração de Lisboa. Os
seus inĂșmeros serviços contribuĂram para o desenvolvimento de actividades temĂĄticas,
onde tive o privilĂ©gio de transportar a cultura lusa atravĂ©s do Fado â PatrimĂłnio
Cultural da Humanidade. Apesar de reconhecer o crescimento galopante da inovação
em produtos turĂsticos em Portugal, descobri que a personalidade de cada um estĂĄ por
detrĂĄs de qualquer ideia e Ă© o que sustenta, impulsiona e acrescenta valor a uma empresa.
Uma vez identificado o pĂșblico-alvo, sĂŁo delineadas as motivaçÔes dos turistas para
visitarem a cidade de Lisboa.
Este relatĂłrio culmina com a mensagem prĂĄtica em turismo transmitida ao longo
do estågio, e com algumas propostas que contribuem para a internacionalização do
Passport Lisbon Hostel atravĂ©s das vertentes turĂsticas marketing e comunicação.
Abstract: Events, as a philosophy of touristic enjoyment are examined in order to determine the touristic potential of this niche as well as compatible relationship between marketing and communication. Events are translated as excellent vehicles in experience production and its diversity increases the touristic offer of one region, in this case of Lisbon. Once we are facing a market totally saturated by products and tourism activities, it is necessary to draw plans that are connected to authenticity, entrepreneurship and innovation through social and psychological area of each intervenient. This report aims to demonstrate the activities that were practiced in the host entity - Passport Lisbon Hostel, situated in the heart of Lisbon. Its numerous services contributed to the development of thematic activities, where I had the privilege of carrying the Portuguese culture through Fado - Cultural Heritage of Humanity. Although I recognized the rampant growth of innovation I also discovered that the personality of each one is the key of any idea and is what sustains, promotes and adds value to a company. Once the target audience is identified, its motivations for visiting Lisbon are outlined. This report ends with a practical message in tourism transmitted over the internship and with some proposals that contribute to the internationalization of Passport Hostel Lisbon through tourist marketing and communication aspects.
Abstract: Events, as a philosophy of touristic enjoyment are examined in order to determine the touristic potential of this niche as well as compatible relationship between marketing and communication. Events are translated as excellent vehicles in experience production and its diversity increases the touristic offer of one region, in this case of Lisbon. Once we are facing a market totally saturated by products and tourism activities, it is necessary to draw plans that are connected to authenticity, entrepreneurship and innovation through social and psychological area of each intervenient. This report aims to demonstrate the activities that were practiced in the host entity - Passport Lisbon Hostel, situated in the heart of Lisbon. Its numerous services contributed to the development of thematic activities, where I had the privilege of carrying the Portuguese culture through Fado - Cultural Heritage of Humanity. Although I recognized the rampant growth of innovation I also discovered that the personality of each one is the key of any idea and is what sustains, promotes and adds value to a company. Once the target audience is identified, its motivations for visiting Lisbon are outlined. This report ends with a practical message in tourism transmitted over the internship and with some proposals that contribute to the internationalization of Passport Hostel Lisbon through tourist marketing and communication aspects.
Description
Keywords
Passport Lisbon Hostel (Lisboa, Portugal) Turismo - Lisboa (Portugal) Comunicação Marketing Relatório de estågio de mestrado - 2014