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Músicas do Mundo, Sines no Mundo : impacte do Festival Músicas do Mundo no Turismo de Sines
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Resumo(s)
Com o aumento da demanda turística e devido à crescente competitividade entre os
destinos turísticos, é necessário que estes se destaquem dos demais e uma forma de o
fazer é através da realização de eventos. Dada a sua capacidade para aumentar a
atratividade dos destinos, assim como criar vários outros benefícios, os eventos são
frequentemente utilizados nos planos e nas estratégias turísticas, sendo assim cruciais
para o desenvolvimento e a promoção do turismo.
Os eventos têm vários impactes sociais, culturais, económicos e ambientais, entre
outros, sendo por isso essencial compreender como se inserem num local e o
influenciam. O turismo é também influenciado pela realização de eventos e os efeitos
que estes podem ter na atividade e no setor são múltiplos. Tendo isto em conta, é
importante perceber a relação existente entre os eventos e o turismo. De um ponto de
vista teórico, a compreensão desta dinâmica é crucial para o estudo de ambas as áreas.
Na prática, ter um conhecimento da influência que os eventos podem ter no turismo é
essencial para um melhor aproveitamento destes no desenvolvimento dos destinos. O
objetivo do presente relatório é, portanto, analisar o papel dos eventos dentro dos locais
em que se inserem e os impactes que podem ter nos destinos, usando o Festival Músicas
do Mundo como estudo de caso.
O estágio foi realizado na Câmara Municipal de Sines, entidade responsável pela
criação e organização do Festival Músicas do Mundo. Os conhecimentos desenvolvidos
durante o estágio, assim como durante o mestrado, e obtidos durante a investigação, são
a base do presente relatório. Através da análise de uma extensa literatura, e uma
metodologia assente em métodos qualitativos, são estudados os impactes que o Festival
Músicas do Mundo tem, ou não, no turismo de Sines, de modo a chegar a uma
compreensão do nível da contribuição do festival para promoção e desenvolvimento
turístico do destino.
With the increase of tourism demand and due to the growing competitiveness among tourism destinations, it is necessary that these stand out and one way to do so is holding events. Given their potential to increase the destinations’ attractiveness, as well as to bring forth several other benefits, events are often used in tourism plans and strategies, thus being crucial for the development and promotion of tourism. Events have several social, cultural, economic and environmental impacts, among others. It is therefore essential to understand how these become part of a place and influence it. Tourism is also influenced by events and the effects these may have on the activity and the sector are multiple. Taking this into consideration, it is important to understand the existing relationship between events and tourism. From a theoretical standpoint, the understanding of this dynamic is crucial for the study of both fields. In practice, to assess the influence events may have on tourism is essential for a better use of these in the destinations’ development. The purpose of this report is therefore to analyse the role of events within the places they are held and the impacts they may have on the destinations, using the Festival Músicas do Mundo as the case study. The internship took place at the Sines City Council, the entity responsible for the creation and organization of the Festival Músicas do Mundo [Festival of Musics of the World]. The knowledge developed during the internship, as well as during the master’s course, and obtained during the research, are the basis of this report. Through the analysis of an extensive literature, and a methodology based on qualitative methods, the Festival’s impact on Sines’ tourism is studied, in order to weigh the level of its contribution to the promotion and tourism development of the destination.
With the increase of tourism demand and due to the growing competitiveness among tourism destinations, it is necessary that these stand out and one way to do so is holding events. Given their potential to increase the destinations’ attractiveness, as well as to bring forth several other benefits, events are often used in tourism plans and strategies, thus being crucial for the development and promotion of tourism. Events have several social, cultural, economic and environmental impacts, among others. It is therefore essential to understand how these become part of a place and influence it. Tourism is also influenced by events and the effects these may have on the activity and the sector are multiple. Taking this into consideration, it is important to understand the existing relationship between events and tourism. From a theoretical standpoint, the understanding of this dynamic is crucial for the study of both fields. In practice, to assess the influence events may have on tourism is essential for a better use of these in the destinations’ development. The purpose of this report is therefore to analyse the role of events within the places they are held and the impacts they may have on the destinations, using the Festival Músicas do Mundo as the case study. The internship took place at the Sines City Council, the entity responsible for the creation and organization of the Festival Músicas do Mundo [Festival of Musics of the World]. The knowledge developed during the internship, as well as during the master’s course, and obtained during the research, are the basis of this report. Through the analysis of an extensive literature, and a methodology based on qualitative methods, the Festival’s impact on Sines’ tourism is studied, in order to weigh the level of its contribution to the promotion and tourism development of the destination.
Descrição
Palavras-chave
Festival Músicas do Mundo - Sines (Portugal) Festivais de música - Sines (Portugal) Turismo - Sines (Portugal) Turismo - Gestão Turismo - Marketing Turismo - Aspectos económicos Promoção de eventos especiais Festivais de música - Aspectos económicos Relatórios de estágio - 2020