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Geomarketing e sistemas de gestão de bases de dados a importância da georeferenciação/geocodificação
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Orientador(es)
Resumo(s)
O crescente desenvolvimento dos Sistemas de Informação Geográfica têm permitido às
empresas localizar os seus clientes de modo a adoptarem estratégias de Geomarketing bastante
credíveis.
É este desenvolvimento nos SIG que confere hoje em dia tremenda importância às Bases de
Dados Geográficas, principalmente no mundo empresarial. Estas bases de dados geográficassão
suportadas através das técnicas de georreferenciação e a geocodificação.
O caso de estudo em análise demonstra-nos os processos necessários para georreferenciar e
geocodificar os clientes empresariais em serviço e planeados da Vodafone Portugal, bem como a
sua distribuição espacial. Através desta distribuição espacial em mapas digitais é possível verificar
diferentes comportamentos adoptados pela Vodafone Portugal.
Abstract: The continuous development of the Geographic System Information makes nowadays a big difference for the most of the companies. These developments open a new gate for GIS systems and companies because they can locate their clients, and through that, they can make new Geomarketing strategies. Today this GIS development makes a huge difference in the most of organizations in the world. Perhaps without geographic databases this development was not possible, because these databases emerge from georreference and geocoding mechanisms. The case study of this dissertation show us the importance of the Georreference and geocoding processes to pin down the “in service” and “planned” clients (companies) of the Vodafone Portugal. These processes give us another feature too, because they can show us the spatial distribution of the Vodafone Portugal clients (companies) over the Portugal country. In the other hand and through digital maps we can find different behaviors and strategies adopted by the Vodafone Portugal company.
Abstract: The continuous development of the Geographic System Information makes nowadays a big difference for the most of the companies. These developments open a new gate for GIS systems and companies because they can locate their clients, and through that, they can make new Geomarketing strategies. Today this GIS development makes a huge difference in the most of organizations in the world. Perhaps without geographic databases this development was not possible, because these databases emerge from georreference and geocoding mechanisms. The case study of this dissertation show us the importance of the Georreference and geocoding processes to pin down the “in service” and “planned” clients (companies) of the Vodafone Portugal. These processes give us another feature too, because they can show us the spatial distribution of the Vodafone Portugal clients (companies) over the Portugal country. In the other hand and through digital maps we can find different behaviors and strategies adopted by the Vodafone Portugal company.
Descrição
Palavras-chave
Geomarketing Sistemas de informação geográfica - SIG Geocodificação Georreferenciação Vodafone Relatórios de estágio - 2014