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A importância da participação dos consumidores no processo de design
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Orientador(es)
Resumo(s)
Design has evolved over the years, increasingly and improving our approach and process. The products come accompanied the evolution of design in a world that technology controls everything that involves a consumer, changing their way of living. It is essential to return to a base where the feelings and emotions are important. With the emergence of Design Thinking and Human-Centered Design processes have featured post these emotions and feelings; through these the consumers’ needs are at the center of the development of products and services. In this way, design is an innovation being used as a tool to differentiate, innovate and provide experiences through more functional products that match with consumer’s needs. The products begin to bring more meaning to consumers lives and match with them expectations. The development of many Design methodologies contributed to the improvement of consumer understanding, of what they truly want and need deciphering his behavior and emotions. This dissertation propose an understanding of the role of consumers in design, comprising all the mental aspects of processing feelings and emotions, such as through these aspects we can improve the entire design process. The designer has the opportunity to understand better for those who project, making it analyze an innovative opportunity, becoming the driving force to develop functional products and satisfying consumers and their needs. Conducting a study case that will put into practice the design process and analyze the interaction between designers and non-designer (ordinary people), for the understanding how design method can improve. Through several areas, method approach, evaluating processes and conducting a study case, will analyze the complex human mind, thus we will study and understand how you can unravel the mind of a consumer and understand their emotions
Descrição
A tese é acompanhada por dois DVD com videos e anexos que, apenas, poderão ser consultados na Biblioteca da FBAUL, com a cota CDA 174(1); CDA 174(2)
Palavras-chave
Design Consumidores Emoções Necessidades Branding Marketing