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Os desafios do Design: design e metamodernismo
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The present study seeks to address, define and delimit the contours of the political dimension of communication and graphic design, while establishing a contrast and criticism to the paradigm that is experienced today in this subject. Design history, from the beginning of the twentieth century up to present day, has revealed an approach to the commercial and entrepreneurial spheres, while at the same time renegading its social and political aspects. Recently, there has been a growing change, increasingly visible in the discipline's discourse. Today we speak in terms of critical design, social design, design activism and design thinking. Are these new and independent methods of doing design? Or maybe it doesn't make sense to separate these concepts from design itself – isn't all this design? The issue of design ethics has also emerged in academic articles and essays reflecting a growing concern that aims to respond to the emergence of design in the most diverse areas of our lives. Today, design is present in everything we see inside and outside our homes. What responsibility does the designer have in designing our world and reality? In what ways can this responsibility be translated? In order to try to build a conceptual framework for the practice of design from now on, I propose that we make an analysis of the discipline around the two movements that emerged from the end of the 19th century and that lasted until the end of the 20th century: Modernism and Postmodernism. To realize how design has followed a set of values, ideas and feelings reflected during these two stages of human thought, is paramount to more easily understand how the design of the future can be guided by a set of aesthetic, artistic, cultural and philosophical developments that aim to react to postmodernism and which we name Metamodernism. Metamodernist’s sensibility, characterized by informed naivety and pragmatic idealism, is a very recent cultural response to global phenomena that have shaped and continue to shape our most basic notions of being. Amid issues such as climate change, financial crisis, and the escalation of global conflicts, a collective and palpable longing for change grows. Perhaps this path can lead us into finding ideas for a new “spirit” for the practice of design and a new, broader role for the designer, whose potential can go far beyond the aesthetical and the commercial.
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Design de comunicação Design gráfico Design e política Filosofia do design Moral Capitalismo Criticismo Metamodernismo Ativismo