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Metáforas multimodais de economia em textos e imagens em contexto de tradução
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A presente tese de dissertação envereda pela análise semântica das imagens metafóricas da crise económica na blogosfera, bem como em sites de economia, à luz da abordagem cognitiva. Na base desta abordagem, preconiza-se que o significado linguístico é claramente condicionado pelas dimensões da experiência humana, ou seja, pela situação económica de crise e suas consequências a nível global.
Na base do enfoque cognitivo, as imagens metafóricas da crise económica foram analisadas por diversos autores como realizações de três domínios-fonte, da GUERRA, da DOENÇA e da CATÁSTROFE NATURAL. Um estudo mais recente, as metáforas multimodais em cartoons editoriais representando a crise económica da autoria de Bounegru/Forceville (2011) destacou três domínios-fonte, a saber, CATÁSTROFE/DESASTRE NATURAL; DOENÇA/MORTE e IMPLORAR.
A presente investigação teve por objetivo desconstruir 30 cartoons sobre a crise económica à luz das metáforas multimodais, enquanto ferramentas de tradução num mundo globalizado. Assim sendo, foi apurada a vigência de duas metáforas multimodais dominantes, CRISE ECONÓMICA É CATÁSTROFE NATURAL e CRISE ECONÓMICA É QUEDA, a partir das quais se estabelece uma plataforma de entendimento desta situação dramática, transversal a diversas línguas e culturas.
The present dissertation deals with the semantic analysis of multimodal metaphoric elaborations images portraying the economic crisis situation in the blogosphere and in economic websites in the light of the cognitive approach. Hence, under the lens of this paradigm it is argued that conceptual meaning is undissociable from life experiences of the financial crisis and its consequences at a global scale. From the cognitive perspective, metaphoric images depicting the economic crisis were analysed by several authors, arriving at the conclusion that their source domains were WAR, ILLNESS and NATURAL CATASTROPHE. In a more recent study, multimodal metaphors in editorial cartoons representing the economic crisis by Bounegru/Forceville (2011) three main source domains of metaphorical mappings stood out, namely CATASTROPHE/(NATURAL) DISASTER; ILLNESS/DEATH and BEGGING. The focus of the present dissertation lies upon the deconstruction of multimodal metaphors displayed in economic crisis cartoons, which arguably operate as translation tools in a globalized world. Two dominant multimodal metaphors have emerged ECONOMIC CRISIS IS NATURAL CATASTROPHE and ECONOMIC CRISES IS FALLING DOWN, from which this dramatic situation can be cross-culturally understood.
The present dissertation deals with the semantic analysis of multimodal metaphoric elaborations images portraying the economic crisis situation in the blogosphere and in economic websites in the light of the cognitive approach. Hence, under the lens of this paradigm it is argued that conceptual meaning is undissociable from life experiences of the financial crisis and its consequences at a global scale. From the cognitive perspective, metaphoric images depicting the economic crisis were analysed by several authors, arriving at the conclusion that their source domains were WAR, ILLNESS and NATURAL CATASTROPHE. In a more recent study, multimodal metaphors in editorial cartoons representing the economic crisis by Bounegru/Forceville (2011) three main source domains of metaphorical mappings stood out, namely CATASTROPHE/(NATURAL) DISASTER; ILLNESS/DEATH and BEGGING. The focus of the present dissertation lies upon the deconstruction of multimodal metaphors displayed in economic crisis cartoons, which arguably operate as translation tools in a globalized world. Two dominant multimodal metaphors have emerged ECONOMIC CRISIS IS NATURAL CATASTROPHE and ECONOMIC CRISES IS FALLING DOWN, from which this dramatic situation can be cross-culturally understood.
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Palavras-chave
Crise económica - Caricaturas e desenhos humorísticos Metáfora - Contexto (Linguística) Comunicação visual - Metáfora Linguística cognitiva Linguagem e cultura Teses de mestrado - 2017