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Advisor(s)
Abstract(s)
Vazios urbanos são fenómenos contemporâneos consolidados a partir de espaços residuais, que surgiram em grande parte num período pré-industrial, da especulação imobiliária e da falta de planeamento do crescimento urbano. Considera-se vazio urbano qualquer espaço contido em malha urbana que se encontre abandonado, ou sem qualquer ocupação (Zaneti, 2016). No caso do concelho de Sintra, estes são uma problemática por ocuparem uma vasta área do território e por se situarem em espaços intermédios às aglomerações urbanas.
O tema deste trabalho surge do interesse demonstrado por parte da Câmara Municipal de Sintra, local onde decorre o estágio curricular, da criação de um portal que captasse o investimento para os vazios urbanos do concelho. A necessidade de criar um portal online onde potenciais investidores possam aferir, de forma sistematizada e acessível, quais os espaços que se encontram disponíveis, teve por base dois grandes objetivos revistos na nova proposta do Plano Diretor Municipal da CM-Sintra, promover o investimento e solucionar a extensa área de vazios urbanos presentes no território.
O marketing entra como uma ferramenta fundamental neste trabalho, na medida em que a exposição e apresentação da informação são essenciais para cativar possíveis investidores. O GeoMarketing baseia-se numa abordagem ao Marketing que utiliza os sistemas de informação geográfica, para analisar e cruzar variáveis através da visualização desses dados sob a forma cartográfica, e com isso encontrar iformação de suporte, como publico alvo, localizações ótimas, entre outros. No âmbito deste trabalho, pretende-se ainda a promoção da transparência da informação existente no departamento do plano diretor municipal, fazendo com que este portal seja a representação de uma base de dados que contenha variáveis pertinentes de apoio à decisão aquando de um investimento. Como resultado final, foi criada uma plataforma que permite a realização de algumas operações de análise espacial, em que que participa consegue ser utilizadores dos Sistemas de Informação Geográfica e, assim, encontrar locais que melhor correspondam às condições por eles exigidas.
Empty spaces are contemporary phenomena well-stablished in residual spaces, that emerged during a pre-industrial period of real estate speculation and lack of urban planning. An empty space is any space within the urban mesh that is abandoned or with no occupation (Zaneti, 2016). In the municipality of Sintra these became a problematic by occupying a large area and being located in-between urban areas. The subject of this work came up from the Sintra Municipal Council, where the internship took place, interested in creating a portal that attracted the investment in the district empty spaces. The need to create online portal where potential investors may assess, in a systematic and accessible way, which locations are available, was based on two main goals revised in the CM-Sintra Municipal Urban Plan new proposal, promote investment and solve the territory’s existing area of empty spaces. Marketing is an essential tool in this work once the information presentation and exhibition are essential to attracted possible investors. Within marketing, there is geomarketing that will be used as a tool to analyse and show relevant variants through data visualisation in maps, published in MuniSIG. Within the scope of this work, it was important to promote the municipal urban planning data in a clear way, making this portal a representation of its database and of the relevant variants to support decision-making suring investment. As a result, a web tool that allows for spatial analysis operations, where people can be users of Geographic Information Systems and, this way, find the places that had better match their needs was created.
Empty spaces are contemporary phenomena well-stablished in residual spaces, that emerged during a pre-industrial period of real estate speculation and lack of urban planning. An empty space is any space within the urban mesh that is abandoned or with no occupation (Zaneti, 2016). In the municipality of Sintra these became a problematic by occupying a large area and being located in-between urban areas. The subject of this work came up from the Sintra Municipal Council, where the internship took place, interested in creating a portal that attracted the investment in the district empty spaces. The need to create online portal where potential investors may assess, in a systematic and accessible way, which locations are available, was based on two main goals revised in the CM-Sintra Municipal Urban Plan new proposal, promote investment and solve the territory’s existing area of empty spaces. Marketing is an essential tool in this work once the information presentation and exhibition are essential to attracted possible investors. Within marketing, there is geomarketing that will be used as a tool to analyse and show relevant variants through data visualisation in maps, published in MuniSIG. Within the scope of this work, it was important to promote the municipal urban planning data in a clear way, making this portal a representation of its database and of the relevant variants to support decision-making suring investment. As a result, a web tool that allows for spatial analysis operations, where people can be users of Geographic Information Systems and, this way, find the places that had better match their needs was created.
Description
Keywords
Vazios Urbanos Geomarketing Acessibilidade Portais MuniSIG Network Analyst