A carregar...
Publicação
Análise do mercado de exportação de azeite português
Orientador(es)
Resumo(s)
The purpose of this work is to draw an Analysis of the Export Market of Portuguese Olive Oil. For such, a characterization was made of the domestic olive oil market, a quick look to the world market and the selection and analysis of three target markets. Two questionnaires were also made, one to the national companies that export olive oil and another to the companies that import olive oil in the three target markets, Brazil, China and United Kingdom, previously selected. The olive oil imports/exports involves several attributes that affect in a different way the buy/selling operations. With the purpose to understand how important those attributes are, the answers from both questionnaires were analysed and gathered information was crossed, because that was the only reasonable way. It was concluded that the best way to overcome the difficulties of national olive oil exports companies would be to create a strong cluster that would aloud a bigger percentage of market to the national products, through increased sales of the brands already on market and the help to market entry of new national products.
Descrição
Mestrado em Engenharia Agronómica - Instituto Superior de Agronomia
Palavras-chave
olive oil export market Portugal
Contexto Educativo
Citação
Santos, Guilherme Martins Marta dos - Análise do mercado de exportação de azeite português. Lisboa: ISA, 2011