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Brincar com as letras
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Resumo(s)
No mundo de hoje somos confrontados com a necessidade de gerir crescentes
quantidades de informação variada, que a evolução tecnológica coloca, de modo cada
vez mais rápido, à nossa disposição. Embora nem sempre o percebamos, essa informação
é apresentada através de elementos tipográficos que foram seleccionados com grande
perspicácia e utilizados com mestria tendo em vista o sucesso da comunicação.
Apesar do domínio dessas matérias por parte dos designers e outros profissionais
da área, verificámos que a maioria das pessoas apresenta uma lacuna de conhecimento
na área da tipografia, o que impede não apenas uma melhor compreensão das mensagens
que lhes chegam mas, sobretudo, uma mais criteriosa utilização dos elementos
tipográficos para se expressar.
Uma vez que esse conhecimento não nos é transmitido durante a nossa formação
escolar e que, se porventura o adquiríssemos logo em crianças estaríamos aptos a uma
mais correcta utilização, pretendemos, com este estudo, sugerir um modo possível de
suprir essa deficiência.
Através da crítica literária e da entrevista exploratória procurámos então perceber
o contexto das capacidades cognitivas das crianças, dos métodos de ensino e de aprendizagem
e analisar em que fase de desenvolvimento seria mais eficaz administrar noções
básicas de tipografia. Chegámos assim à definição do público-alvo, as crianças dos
10 aos 12 anos.
Em seguida, desenvolvemos e testámos um livro didáctico atractivo e divertido
que, de forma lúdica, permitirá transmitir às crianças as bases da tipografia, revelando-
-lhes alguns dos segredos e histórias dos elementos tipográficos, de modo a que deles
possam beneficiar ao longo da sua vida escolar e profissional. Através do teste realizado
a um grupo-amostra e da análise dos respectivos resultados, elaborámos as respostas às
questões da investigação: é possível, pertinente e útil ensinar noções básicas de tipografia
a crianças dos 10 aos 12 anos; a utilização de instrumentos didácticos sob a forma de
livro lúdico é um método eficiente e motivante; deste modo as crianças aprendem,
divertem-se e reconhecem que o conhecimento dessas noções de tipografia é um
valor para o seu presente e futuro.
ABSTRACT: Nowadays we have to deal with constantly growing amounts of information, available to everybody at an increasing speed by an amazing evolution of technology. We might not even notice the way all this information is carefully presented through selected typographic elements, to communicate easily and successfully. Although designers and other professionals master the use of typography to improve communication, we realized most people have a lack of this type of knowledge, and this not only limits their understanding of incoming messages but also diminishes their ability to take advantage of the communication performance. Having realized that school does not provide us with this kind of typographic knowledge, and if we have had it on childhood the advantages would be remarkable, we intend, with the present study, to find a solution that helps correcting this deficiency. By researching some available reviews on this issue and through exploratory search (interviews), we’ve managed to understand children’s cognitive skills and teaching methods and learning processes and analyze the development stages to find out thecorrect timing to provide children this typographic knowledge. We then found that the correct target group should consist of 10 – 12 year old children. We have developed and tested an easy and attractive teaching tool, a book that can be a very good help when teaching children the secrets and advantages of using typography, so they may get benefits during their educational process and along their personal and professional life. By testing the book on a selected sample of children, we´ve realized how gratifying it was to verify, eventually, that our effort in finding answers to our questions was successful: in fact, it is possible and useful to teach basic typography to children between 10 and 12 years of age; interesting and amusing teaching tools that they can use to learn are adequate and motivating; they enjoy, and they recognize the long-lasting value of what they have learned for their present and future.
ABSTRACT: Nowadays we have to deal with constantly growing amounts of information, available to everybody at an increasing speed by an amazing evolution of technology. We might not even notice the way all this information is carefully presented through selected typographic elements, to communicate easily and successfully. Although designers and other professionals master the use of typography to improve communication, we realized most people have a lack of this type of knowledge, and this not only limits their understanding of incoming messages but also diminishes their ability to take advantage of the communication performance. Having realized that school does not provide us with this kind of typographic knowledge, and if we have had it on childhood the advantages would be remarkable, we intend, with the present study, to find a solution that helps correcting this deficiency. By researching some available reviews on this issue and through exploratory search (interviews), we’ve managed to understand children’s cognitive skills and teaching methods and learning processes and analyze the development stages to find out thecorrect timing to provide children this typographic knowledge. We then found that the correct target group should consist of 10 – 12 year old children. We have developed and tested an easy and attractive teaching tool, a book that can be a very good help when teaching children the secrets and advantages of using typography, so they may get benefits during their educational process and along their personal and professional life. By testing the book on a selected sample of children, we´ve realized how gratifying it was to verify, eventually, that our effort in finding answers to our questions was successful: in fact, it is possible and useful to teach basic typography to children between 10 and 12 years of age; interesting and amusing teaching tools that they can use to learn are adequate and motivating; they enjoy, and they recognize the long-lasting value of what they have learned for their present and future.
Descrição
Dissertação para obtenção do grau de Mestre em Design de Comunicação, apresentada na Faculdade de Arquitectura da Universidade Técnica de Lisboa.
Palavras-chave
Design de comunicação Tipografia Tipografia para crianças Cognição infantil Didáctica Texto-imagem Communication design Typography Typography for children Cognitive ability Teaching Word & image
Contexto Educativo
Citação
ANTUNES, Sara de Aragão - Brincar com as letras : noções básicas de tipografia para crianças dos 10 aos 12 anos.- Lisboa: FA, 2012. Dissertação de Mestrado.
Editora
Universidade Técnica de Lisboa, Faculdade de Arquitetura