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Sensibilização ambiental e design de comunicação:
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O objeto deste projeto é a Oficina Forma — oficina de reciclagem da Faculdade de Arquitetura — e, concretamente, a estratégia de comunicação para a tornar mais conhecida. Visto tratar-se de uma iniciativa recente, estruturada, mas mal divulgada e pouco conhecida, afigura-se urgente definir um projeto de comunicação. A sua pertinência surge não só por ser um projeto inovador na Faculdade de Arquitetura, mas sobretudo porque se acredita ser uma mais-valia para os cursos aqui lecionados.
Deste modo, pretendeu-se oferecer a qualquer interessado a oportunidade de conhecer e aprender sobre a tecnologia Precious Plastic e, simultaneamente, uma oportunidade para refletir sobre os impactos da produção excessiva e as suas consequências para as alterações climáticas.
As metodologias adotadas foram de base qualitativa e não-intervencionista, apoiado fundamentalmente numa abordagem prática sobre o a relação entre design de comunicação e um projeto dentro da FA.
O resultado obtido passou por utilizar o design de comunicação para impulsionar e dar a conhecer o projeto na materialização de um objeto de comunicação enriquecedor para as áreas académicas da faculdade destinado a alunos e docentes.
The purpose of this project is the Forma Workshop — the Faculty of Architecture’s recycling workshop — and, specifically, the communication strategy to make it better recognized. Since this is a recent, structured initiative, but poorly publicized and slight known, it seems urgent to define a communication project. Its pertinence arises not only because it is an innovative project at the Faculty of Architecture, but above all because it is believed to be an added value for the courses taught here. In this way, the intention was to offer any interested person the opportunity to know and learn about the Precious Plastic technology and, at the same time, an opportunity to reflect on the impacts of excessive production and its consequences for climate change. The methodologies adopted were qualitative and non-interventionist, fundamentally supported by a practical approach to the relationship between communication design and a project inside the FA. The result obtained was to use communication design to boost and make the project known in the materialization of an enriching communication object for the academic areas of the faculty, aimed at students and teachers.
The purpose of this project is the Forma Workshop — the Faculty of Architecture’s recycling workshop — and, specifically, the communication strategy to make it better recognized. Since this is a recent, structured initiative, but poorly publicized and slight known, it seems urgent to define a communication project. Its pertinence arises not only because it is an innovative project at the Faculty of Architecture, but above all because it is believed to be an added value for the courses taught here. In this way, the intention was to offer any interested person the opportunity to know and learn about the Precious Plastic technology and, at the same time, an opportunity to reflect on the impacts of excessive production and its consequences for climate change. The methodologies adopted were qualitative and non-interventionist, fundamentally supported by a practical approach to the relationship between communication design and a project inside the FA. The result obtained was to use communication design to boost and make the project known in the materialization of an enriching communication object for the academic areas of the faculty, aimed at students and teachers.
Descrição
Palavras-chave
precious plastic reciclagem design de comunicação estratégia de comunicação plástico reciclado
Contexto Educativo
Citação
Editora
Faculdade Arquitetura, Universidade Lisboa