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Authors
Advisor(s)
Abstract(s)
A Responsabilidade Social das Empresas (RSE) vai ganhando um lugar de destaque e
permanência no seio das empresas portuguesas. A preocupação sobre os impactos que
têm na comunidade onde estão inseridas e no meio ambiente que as envolve, começa
agora a ser transversal a todo o "fazer" do negócio, indo para além da abordagem
vocacionada para os shareholders (accionistas) e da aplicação de normas que não só as
impostas por lei. A par da criação de valor, primeira e principal missão da empresa, a
responsabilidade social incorpora três vértices de actuação: o económico, o social e o
ambiental. Nesta esfera, redefinem-se e reestruturam-se as políticas de gestão e o modo
como se encara o papel que o sector privado deve ter na sociedade. Encontramo-nos,
assim, numa era em que as empresas estão, de uma forma voluntária, a ir ao encontro da
sustentabilidade e de uma visão tripartida perante todos os stakeholders.
Os países em desenvolvimento (PED) que atraem fluxos de investimento directo
estrangeiro (IDE), necessitam tanto de recursos, que a este está associado, como das estratégias que a responsabilidade social pode oferecer. Através da constante associação das características da RSE com o conceito de desenvolvimento e do estudo de caso de três empresas portuguesas internacionalizadas em três PED, propomo-nos demonstrar que esta gestão empresarial é, não descurando o papel de complementaridade que lhe está subjacente, "um" bom instrumento para o desenvolvimento e capacitação destes países.
The Corporate Social Responsibility (CSR) is increasingly gaining an outstanding role within the Portuguese corporations. The firms are, more and more, voicing concerns towards the impacts they may have in the destination communities and in the surrounding environment. Such concerns are now something of inherent to the "doing business", giving beyond rentability that only respects shareholders and the rules imposed by law. Besides the creation of value, which is the corporation's central objective, social responsibility embraces three main action items: the economic, the social and the environmental. Under this context, there is a redefinition and reorganisation of management policies, as well as, the way the role of the private sector in society is envisaged. We find ourselves in one age where corporations are, voluntarily, walking to sustainability and a 'tripartite' view towards all stakeholders. The developing countries that attract foreign direct investment (FDI) need the resources, which are underneath this flow, as well as the strategies that social responsibility may promote. By constantly associating the CSR characteristics with the concept of development and the study case of three Portuguese corporations internationalised in three developing Countries, we aim at the demonstration that such corporation management is, without forgetting the role of complementarily that underlies, "a" rather successful instrument for the development and capacitation of these countries.
The Corporate Social Responsibility (CSR) is increasingly gaining an outstanding role within the Portuguese corporations. The firms are, more and more, voicing concerns towards the impacts they may have in the destination communities and in the surrounding environment. Such concerns are now something of inherent to the "doing business", giving beyond rentability that only respects shareholders and the rules imposed by law. Besides the creation of value, which is the corporation's central objective, social responsibility embraces three main action items: the economic, the social and the environmental. Under this context, there is a redefinition and reorganisation of management policies, as well as, the way the role of the private sector in society is envisaged. We find ourselves in one age where corporations are, voluntarily, walking to sustainability and a 'tripartite' view towards all stakeholders. The developing countries that attract foreign direct investment (FDI) need the resources, which are underneath this flow, as well as the strategies that social responsibility may promote. By constantly associating the CSR characteristics with the concept of development and the study case of three Portuguese corporations internationalised in three developing Countries, we aim at the demonstration that such corporation management is, without forgetting the role of complementarily that underlies, "a" rather successful instrument for the development and capacitation of these countries.
Description
Mestrado em Desenvolvimento e Cooperação Internacional
Keywords
responsabilidade social das empresas desenvolvimento sustentável investimento directo estrangeiro países em desenvolvimento desenvolvimento capacitação corporate social responsibility sustainable development foreign direct investment developing countries development capacitation
Pedagogical Context
Citation
Marchã, Ana Raquel Salvado. 2007. "A Responsabilidade Social das Empresas nos Países em Desenvolvimento : gerir, desenvolver e capacitar". Dissertação de Mestrado. Universidade Técnica de Lisboa. Instituto Superior de Economia e Gestão.
Publisher
Instituto Superior de Economia e Gestão