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O design participativo como catalisador na criação de novos valores na indústria calçadista
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Orientador(es)
Resumo(s)
O exponencial crescimento no volume de dados no período pós-industrial estimula sistemas sociais, culturais e econômicos cada vez mais complexos. A demanda por experiência na contemporaneidade impulsiona novas práticas de inovação que transcendem o consumo e a produção de bens. A presente investigação constrói-se a partir de possíveis intervenções no âmbito fabril e empresarial, sob a ótica do Design.
Neste sentido, elegeu-se o setor de calçados como objeto de estudo devido à sua expressividade nacional e internacional, e sobretudo, à sua alta competitividade e incessante busca por inovação.
A partir da metodologia do Design Participativo, almejou-se um panorama colaborativo como estratégia de expansão do setor, em função da autonomia de seu público. O intuito foi entender de que forma a inserção de utilizadores nos processos poderiam contribuir para o cluster de calçados e como poderia atuar o designer nesse cenário. Sob revisão de literatura, estudo de casos e entrevistas com especialistas, sustentou-se a ótica do designer como um facilitador tecnológico e intermediador dos processos.
A adoção desse escopo permitiu a criação de um toolkit que almeja contribuir para instrução e implementação de abordagens participativas de Design, como também o recrutamento e networking acerca do tema através de uma plataforma digital. Pretende-se com esta proposta, sistematizar valores compreendidos entre designers, empresas e os seus respetivos públicos
ABSTRACT: The exponential growth in the volume of data in the post-industrial age stimulates increasingly complex social, cultural, and economic systems. The demand for experience in contemporaneity drives new innovation practices that transcend the consumption and production of goods. The present investigation is built upon possible interventions in the manufacturing and entrepreneurial spheres, from the perspective of Design. In this sense, the footwear sector was chosen as the object of study due to its national and international expressiveness, and above all, to its high competitiveness and incessant search for innovation. From the Participative Design methodology, we aimed at a collaborative panorama as a strategy for the sector's expansion, due to the autonomy of its public. The intention was to understand how the insertion of users in the processes could contribute to the footwear sector and how the designer could act in this scenario. Through a literature review, case studies, and interviews with specialists, the designer's point of view was supported as a technological facilitator and process intermediator. The adoption of this scope allowed the creation of a toolkit that aims to contribute to the instruction and implementation of participative Design approaches, as well as the recruitment and networking on the subject through a digital platform. With this proposal, we intend to systematize values understood among designers, companies and their respective publics.
ABSTRACT: The exponential growth in the volume of data in the post-industrial age stimulates increasingly complex social, cultural, and economic systems. The demand for experience in contemporaneity drives new innovation practices that transcend the consumption and production of goods. The present investigation is built upon possible interventions in the manufacturing and entrepreneurial spheres, from the perspective of Design. In this sense, the footwear sector was chosen as the object of study due to its national and international expressiveness, and above all, to its high competitiveness and incessant search for innovation. From the Participative Design methodology, we aimed at a collaborative panorama as a strategy for the sector's expansion, due to the autonomy of its public. The intention was to understand how the insertion of users in the processes could contribute to the footwear sector and how the designer could act in this scenario. Through a literature review, case studies, and interviews with specialists, the designer's point of view was supported as a technological facilitator and process intermediator. The adoption of this scope allowed the creation of a toolkit that aims to contribute to the instruction and implementation of participative Design approaches, as well as the recruitment and networking on the subject through a digital platform. With this proposal, we intend to systematize values understood among designers, companies and their respective publics.
Descrição
Dissertação de Mestrado em Design com a especialização em Design de produto apresentada na Faculdade de Arquitetura da Universidade de Lisboa para obtenção do grau de Mestre.
Palavras-chave
Design participativo Setor de calçados Processos Experiência de produto Processos Experiencia de produto Métodos de design Participative design Footwear sector Processes Product experience Design methods
Contexto Educativo
Citação
SANT' ANNA, Gabriel Henrique de Souza - O design participativo como catalisador na criação de novos valores na indústria calçadista. - Lisboa : FA, 2021. Dissertação de Mestrado
Editora
Universidade de Lisboa, Faculdade de Arquitetura