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Publicação
Modelação da dinâmica do Comércio de Rua numa perspetiva imobiliária nos principais eixos de Lisboa e Porto
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Orientador(es)
Resumo(s)
O comércio de retalho é considerado por muitos como um dos mais importantes
do mundo e provavelmente dos mais dinâmicos e com maior competitividade numa
economia. Nos últimos tempos, derivado às evoluções da população, as dinâmicas no
comércio de retalho têm-se alterado, levando-o a adaptar-se aos novos hábitos de
consumo e necessidades. Assim, uma empresa que tenha o objetivo de maximizar os
rendimentos tem de se atualizar e usar novas técnicas empresariais, senão torna-se
pouco competitiva. As empresas pretendem antecipar cenários futuros e planear da
melhor maneira o mercado, de modo a ganhar vantagens em comparação com a
concorrência. A competitividade neste tipo de comércio de retalho encontra-se
normalmente associado à procura pela localização ideal, com objetivo de maximizar
lucro, levou que os sistemas de informação geográfica começassem a auxiliar no
processo de tomada de decisão. O GeoMarketing é uma ferramenta fundamental,
permitindo às empresas reforçar e potenciar os seus recursos, estudando localizações
potenciais para implementar os seus serviços, aumentando desta forma a probabilidade
de um negócio obter sucesso.
O objetivo principal deste estágio realizado na empresa CBRE é a caraterização
da dinâmica do comércio de rua numa perspetiva imobiliária nos principais eixos de
Lisboa e Porto. Para isso, foi fundamental efetuar um levantamento de dados acerca dos
estabelecimentos de comércio de rua, através da aplicação (App) Colletor for ArcGIS,
que permitiu desde logo ter os dados recolhidos no ArcGIS online. A utilização de tarefas
(Tasks) possibilitou realizar um processo automatizado, que permite validar e unir os
temas, a passagem dos dados para o trimestre anterior e a atualização de dados. Assim,
foi possível realizar um conjunto de análises para entender as dinâmicas e padrões no
comércio de rua para as diversas zonas de Lisboa e Porto, nomeadamente sobre os
setores de atividade, segmentos, status e Clusters.
The retail trade is regarded by many as one of the most important in the world and probably the most dynamic and with the highest competitiveness in an economy. In recent times, derived from population developments, the dynamics in retail trade have changed, leading it to adapt to new consumption habits and needs. Thus, a company that aims to maximize income has to update itself and use new business techniques, Otherwise it becomes uncompetitive. Companies intend to anticipate future scenarios and plan the market in the best way, in order to gain advantages compared to the competition. Competitiveness in this type of retail trade is usually associated with the search for the ideal location, in order to maximize profit, has led to geographic information systems beginning to assist in the decision-making process. GeoMarketing is a key tool, enabling companies to strengthen and enhance their resources, studying potential locations to implement their Services, thus increasing the probability of a business succeeding. The main objective of this internship at CBRE is to characterize the dynamics of high street commerce in a real estate perspective on the main axes of Lisbon and Porto. For this, it was essential to carry out a survey of data about street shopping establishments, through the Colletor for ArcGIS app, which allowed to have the data collected in ArcGIS online. The use of Task's made it possible to carry out an automated process, which allows validating and merging the themes, the data passing to the previous quarter and the data updating. Thus, it was possible to perform a set of analyses to understand the dynamics and patterns in street trade for the various areas of Lisboa and Porto, in particular on sectors of activity, segments, status and Clusters.
The retail trade is regarded by many as one of the most important in the world and probably the most dynamic and with the highest competitiveness in an economy. In recent times, derived from population developments, the dynamics in retail trade have changed, leading it to adapt to new consumption habits and needs. Thus, a company that aims to maximize income has to update itself and use new business techniques, Otherwise it becomes uncompetitive. Companies intend to anticipate future scenarios and plan the market in the best way, in order to gain advantages compared to the competition. Competitiveness in this type of retail trade is usually associated with the search for the ideal location, in order to maximize profit, has led to geographic information systems beginning to assist in the decision-making process. GeoMarketing is a key tool, enabling companies to strengthen and enhance their resources, studying potential locations to implement their Services, thus increasing the probability of a business succeeding. The main objective of this internship at CBRE is to characterize the dynamics of high street commerce in a real estate perspective on the main axes of Lisbon and Porto. For this, it was essential to carry out a survey of data about street shopping establishments, through the Colletor for ArcGIS app, which allowed to have the data collected in ArcGIS online. The use of Task's made it possible to carry out an automated process, which allows validating and merging the themes, the data passing to the previous quarter and the data updating. Thus, it was possible to perform a set of analyses to understand the dynamics and patterns in street trade for the various areas of Lisboa and Porto, in particular on sectors of activity, segments, status and Clusters.
Descrição
Palavras-chave
Localização Comércio de Rua GeoMarketing Colletor for ArcGIS