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Música ilustrada: explorando identidades num projeto de capas de discos
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Resumo(s)
O design e a música encontram-se inter-relacionados desde, pelo menos, a primeira metade do século XX, relação essa que se iniciou formalmente a partir do momento em que as capas dos discos de música começaram a ser reconhecidas como objetos de design. Com a contribuição do design, estas capas não só se tornaram num produto comercial, mas também num importantíssimo meio de comunicação com a sua audiência, possibilitando a criação de uma conexão visual poderosa com a música que representam.
Apesar das constantes mudanças no formato, as capas de discos conseguiram persistir durante muitos anos, porém, com a chegada da era digital houve mesmo quem considerasse que estas tinham chegado ao fim, uma vez que já não se encontravam a cumprir as suas funções iniciais.
Juntamente com o design, a ilustração também sempre teve um papel fundamental na componente visual da música. No entanto, apesar da sua importância - especialmente nos primórdios da imagem visual da música -, esta tem vindo a ser colocada em segundo plano.
Com esta investigação pretendeu-se, precisamente, compreender o papel do design e da ilustração na comunicação da música, e como estes se adaptam aos diversos formatos que a música pode tomar. No decorrer da investigação realizou-se uma cuidada revisão da literatura essencial para o estudo de diversos tópicos relevantes para o tema, assim como uma análise de casos de referência, entrevistas a diversas personalidades dentro do universo da música, design e ilustração, e questionários exploratórios. Na vertente projetual foram empregues métodos de prototipagem e mapas mentais, fundamentais na organização e execução de diversas ideias e conceitos.
Esta investigação resultou num projeto para capas de discos de música com o principal objetivo de demonstrar que a ilustração pode ser uma enorme fonte de vantagens e potencialidades dentro da comunicação da música.
Design and music have been deeply related since the first half of the 20th century. This relationship formally began when album covers started to be recognized as design objects. Due to designs contribution, record covers have, not only become a commercial product, but also an extremely important way of communicating with their audience, enabling the creation of a powerful visual connection within the music they intend to represent. Despite constant changes in the format, album covers managed to maintain their value, however, with the arrival of the digital age everything changed, with some even considering that album covers had come to an end, as they were no longer fulfilling their initial functions. Along with design, illustration has also always played a fundamental role in the visual component of music. However, despite its importance - especially in the early days of the visual image of music – illustration has been placed in second place. The aim of this investigation was precisely to understand the role of design and illustration in the communication of music, and how they’re adapted to all the different formats that music can take. During the investigation, a carefully assembled literature review was carried out, which was essential for the study of several topics relevant to the subject, as well as an analysis of case studies, interviews with different personalities within the universe of music, design and illustration, and questionnaires. In addition to these methodologies, during the design project, prototyping methods and mental maps will be also applied. The latter will be fundamental in the organization and implementation of a variety of ideas and concepts. This investigation resulted in an illustrated music record covers project, which main objective was of demonstrating that illustration can be a huge source of advantages and potentialities within the communication of music.
Design and music have been deeply related since the first half of the 20th century. This relationship formally began when album covers started to be recognized as design objects. Due to designs contribution, record covers have, not only become a commercial product, but also an extremely important way of communicating with their audience, enabling the creation of a powerful visual connection within the music they intend to represent. Despite constant changes in the format, album covers managed to maintain their value, however, with the arrival of the digital age everything changed, with some even considering that album covers had come to an end, as they were no longer fulfilling their initial functions. Along with design, illustration has also always played a fundamental role in the visual component of music. However, despite its importance - especially in the early days of the visual image of music – illustration has been placed in second place. The aim of this investigation was precisely to understand the role of design and illustration in the communication of music, and how they’re adapted to all the different formats that music can take. During the investigation, a carefully assembled literature review was carried out, which was essential for the study of several topics relevant to the subject, as well as an analysis of case studies, interviews with different personalities within the universe of music, design and illustration, and questionnaires. In addition to these methodologies, during the design project, prototyping methods and mental maps will be also applied. The latter will be fundamental in the organization and implementation of a variety of ideas and concepts. This investigation resulted in an illustrated music record covers project, which main objective was of demonstrating that illustration can be a huge source of advantages and potentialities within the communication of music.
Descrição
Palavras-chave
design de comunicação ilustração capas de discos design para a música identidade visual
Contexto Educativo
Citação
Editora
Faculdade Arquitetura, Universidade Lisboa