Publication
Why consumers purchase organic products? The role of environment, health and age
| dc.contributor.author | Afonso, Carolina | |
| dc.contributor.author | Gavilán, Diana | |
| dc.contributor.author | Gonçalves, Helena Martins | |
| dc.contributor.author | García de Madariaga, Jesús | |
| dc.date.accessioned | 2022-09-01T09:01:53Z | |
| dc.date.available | 2022-09-01T09:01:53Z | |
| dc.date.issued | 2017 | |
| dc.description.abstract | The market of green products is increasing all over the world, especially in food category that shows a great demand for biologic and organics. The aim of this study is to better understand the why consumers buy organic products, more specifically environmental concern, health consciousness and age The empirical evidence is based on an online survey, using a sample of 279, regular shoppers of organic products in Portugal and Spain. The results show there is a positive relation between environmental concern, health consciousness and green purchase behavior. Environmental concern is stronger than health to explain this relation. Also age is a predictor of green purchase behavior and older consumers with more than 35 years purchase more organics than younger consumers. For managers and marketers, the study enables to develop better marketing strategies to address these consumers and to enhance environmental concern, health and age to foster organics consumption. | pt_PT |
| dc.description.abstract | El mercado de productos ecológicos está aumentando en todo el mundo, especialmente en la categoría de los alimentos, en particular de productos orgánicos. El objetivo de este estudio es entender mejor porque los consumidores compran productos orgánicos, profundizando en su preocupación ambiental, conciencia de salud y edad. La evidencia empírica se basa en una encuesta online, utilizando una muestra de 279 compradores habituales de productos orgánicos en España y Portugal. Los resultados muestran que existe una relación positiva entre preocupación ambiental, conciencia de salud y comportamiento de compra verde. La preocupación ambiental es más fuerte que la salud para explicar esta relación. También la edad es un predictor de la compra y los consumidores mayores de 35 años compran más productos orgánicos que los más jóvenes. Para los profesionales de marketing, el estudio permite desarrollar mejores estrategias de marketing para atraer y retener a estos consumidores. | pt_PT |
| dc.description.version | info:eu-repo/semantics/publishedVersion | pt_PT |
| dc.identifier.citation | Afonso, Carolina … [et al.]. (2017). "Why consumers purchase organic products? The role of environment, health and age." XXIX Congreso de Marketing AEMARK., pp. 36-50. ESIC. | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10400.5/25329 | |
| dc.language.iso | eng | pt_PT |
| dc.publisher | ESIC | pt_PT |
| dc.subject | Environmental Concern | pt_PT |
| dc.subject | Health Consciousness | pt_PT |
| dc.subject | Age | pt_PT |
| dc.subject | Organic Products | pt_PT |
| dc.subject | Purchase Behaviour | pt_PT |
| dc.subject | Preocupación del medio ambiente | pt_PT |
| dc.subject | Conciencia de la salud | pt_PT |
| dc.subject | Edad | pt_PT |
| dc.subject | Productos orgánicos | pt_PT |
| dc.subject | Comportamiento de compra | pt_PT |
| dc.title | Why consumers purchase organic products? The role of environment, health and age | pt_PT |
| dc.type | conference object | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | conferenceObject | pt_PT |