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Representações do vinho em ambiente de tradução: abordagem cognitiva
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Resumo(s)
A presente tese visa desconstruir as imagens metafóricas e metonímicas de
índole conceptual em sítios online de alguns produtos vinícolas portugueses
e espanhóis, nomeadamente, o Jerez da marca Tío Pepe e o vinho do Porto
da marca Croft, à luz da Linguística Cognitiva. Mediante análise destas
imagens teremos acesso à dimensão ecológica que lhes são subjacentes,
com o intuito de determinar nexos de convergência e divergência no plano
cultural em sentido lato. Sublinhe-se que as referidas imagens metafóricas
estão intimamente ligadas à terminologia do domínio vinícola, também ela
fortemente sustentada por metáforas convencionalizadas. Desta forma, o
confronto da terminologia e das metáforas e metonímias conceptuais entre
o português e o espanhol visa dar um contributo à abordagem de género do
discurso enológico.
The present thesis aims at deconstructing conceptual metaphoric and metonymic occurrences in some online Portuguese and Spanish wine company sites, with special reference to Tío Pepe sherry wine and Croft Porto wine, in the light of Cognitive Linguistics. The analysis of the imagery in these texts will enable us to uncover the underlying ecological dimension in a broad sense of the concept by unveiling links convergent and divergent cultural frames terms. It should be noted that these metaphorical images evidence a close conceptual connection with wine terminology itself, which is anchored in conventionalized metaphors. Hence, a thorough comparative analysis of terminology and conceptual metaphors and metonymies in the domain of Portuguese and Spanish winespeak aims at giving a contribution to the investigation of enological discourse as a genre.
The present thesis aims at deconstructing conceptual metaphoric and metonymic occurrences in some online Portuguese and Spanish wine company sites, with special reference to Tío Pepe sherry wine and Croft Porto wine, in the light of Cognitive Linguistics. The analysis of the imagery in these texts will enable us to uncover the underlying ecological dimension in a broad sense of the concept by unveiling links convergent and divergent cultural frames terms. It should be noted that these metaphorical images evidence a close conceptual connection with wine terminology itself, which is anchored in conventionalized metaphors. Hence, a thorough comparative analysis of terminology and conceptual metaphors and metonymies in the domain of Portuguese and Spanish winespeak aims at giving a contribution to the investigation of enological discourse as a genre.
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Vinho - Terminologia Viticultura - Terminologia Língua portuguesa - Terminologia Língua espanhola - Terminologia Tradução Teses de mestrado - 2016