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The competitive repositioning of SMEs within the process of international competition

dc.contributor.authorMarcone, Maria Rosaria
dc.date.accessioned2015-11-04T10:18:26Z
dc.date.available2015-11-04T10:18:26Z
dc.date.issued2009
dc.description.abstractThis paper aims to analyze how the international process of competition among SMEs is increasingly based on the localization of various activities on a global scale, with particular reference to production, marketing and R&D. This rule also applies to firms from the Marche area, who are compelled to elaborate new strategies of international expansion. They are therefore induced to transform their presence in foreign markets from exporters to insiders, in order to successfully realize a more competitive position within international business markets, in other words, within the 'global supply chain'. The study seeks to understand the motives for the internationalization of the SMEs, a form of internationalization that involves production activities and objectives regarding competition and the market. It is important to be aware that the decision making process needs to be rapid, in a context in which information is incomplete and partial, and where decisions are subject to continual modification.pt_PT
dc.identifier.citationMarcone, Maria Rosaria (2009). "The competitive repositioning of SMEs within the process of international competition". Portuguese Journal of Management Studies, XIV(2):101-122pt_PT
dc.identifier.urihttp://hdl.handle.net/10400.5/10049
dc.language.isoengpt_PT
dc.publisherInstituto Superior de Economia e Gestãopt_PT
dc.subjectInternational Strategies of SMEspt_PT
dc.subjectMarketing Business to Businesspt_PT
dc.subjectSupply Chainpt_PT
dc.titleThe competitive repositioning of SMEs within the process of international competitionpt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.conferencePlaceLisboapt_PT
oaire.citation.endPage122pt_PT
oaire.citation.issue2pt_PT
oaire.citation.startPage101pt_PT
oaire.citation.titlePortuguese Journal of Management Studiespt_PT
oaire.citation.volumeXIVpt_PT
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT

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