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Design em cena: uma análise sobre os elementos que qualificam o desenho de espaços cenográficos televisivos das telenovelas brasileiras
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Orientador(es)
Resumo(s)
As tendências actuais, como a globalização, o aumento das demandas dos utilizadores e a valorização da cadeia produtiva de telenovelas e minisséries, são desafios que causam uma mudança de paradigma na ficção televisiva, no qual o Design de Produção, enquanto organização do conhecimento, assume importância ao exigir um processo ordenado que reúne e relaciona inúmeros elementos, técnicas e profissionais nos sistemas de criação das séries contemporáneas que são realizadas por emissoras como a rede Globo. Este estudo propõe uma reflexão sobre o processo de ação por etapas, com uso de métodos participativos, que integrará a análise do ciclo de vida do produto audiovisual em sua forma ética e sustentável, procurando aceder ao seu índice de conformidade, visando auxiliar a concepção de cenários televisivos para as telenovelas. O processo desenvolvido foi validado através de casos de estudo, análise documental do acervo da emissora e entrevistas semiestruturadas para identificar e analisar os elementos que compõem o design das ambientações das telenovelas, como luz, cor, materiais, mobiliário, figurinos e cenografia que, de alguma forma, representam intenções e significados disponíveis à recepção dos utilizadores. A principal contribuição deste estudo é gerar um processo aplicável e genérico de etapas de ação, incluindo várias ferramentas do design no campo de desenvolvimento de produtos audiovisuais complexos e sustentáveis, para auxiliar os futuros profissionais que irão actuar na criação de serialização, produção rápida e industrial para telenovelas.
Current trends, such as globalization, the increase in user demands and the valorization of the soap opera and miniseries production chain, are challenges that cause a paradigm shift in television fiction, in which Production Design, as a knowledge organization, assumes importance in demanding an orderly process that brings together and relates numerous elements, techniques and professionals in the systems of creation of contemporary series that are carried out by broadcasters such as Rede Globo. This study proposes a reflection on the process of action in stages, using participatory methods, which will integrate the analysis of the life cycle of the audiovisual product in its ethical and sustainable form, seeking to access its compliance index, aiming to help the conception of television sets for soap operas. The process developed was validated through case studies, documentary analysis of the station's collection and semi-structured interviews to identify and analyze the elements that make up the design of the soap opera' settings, such as light, color, materials, furniture, costumes and scenography that, in somehow, they represent intentions and meanings available to the users' reception. The main contribution of this study is to generate an applicable and generic process of action steps, including several design tools in the field of development of complex and sustainable audiovisual products, to help future professionals who will work in the creation of serialization, rapid and industrial production for soap opera.
Current trends, such as globalization, the increase in user demands and the valorization of the soap opera and miniseries production chain, are challenges that cause a paradigm shift in television fiction, in which Production Design, as a knowledge organization, assumes importance in demanding an orderly process that brings together and relates numerous elements, techniques and professionals in the systems of creation of contemporary series that are carried out by broadcasters such as Rede Globo. This study proposes a reflection on the process of action in stages, using participatory methods, which will integrate the analysis of the life cycle of the audiovisual product in its ethical and sustainable form, seeking to access its compliance index, aiming to help the conception of television sets for soap operas. The process developed was validated through case studies, documentary analysis of the station's collection and semi-structured interviews to identify and analyze the elements that make up the design of the soap opera' settings, such as light, color, materials, furniture, costumes and scenography that, in somehow, they represent intentions and meanings available to the users' reception. The main contribution of this study is to generate an applicable and generic process of action steps, including several design tools in the field of development of complex and sustainable audiovisual products, to help future professionals who will work in the creation of serialization, rapid and industrial production for soap opera.
Descrição
Tese de doutoramento. Design. Universidade de Lisboa. Faculdade de Arquitetura. 2022
Palavras-chave
Design Ético Design de Produção Design Responsável Design Sustentável Telenovela Ethical Design Production Design Responsible Design Sustainable Design Soap Opera
Contexto Educativo
Citação
Editora
Universidade de Lisboa, Faculdade de Arquitetura