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What is the Meaning of an Automobile for the Consumer? How Brazilians and Americans Evaluate Cars, a Comparative Model

2019-09-25Artigo científico Acesso aberto
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dc.contributor.authorAdaid-Castro, Breno Giovanni
dc.contributor.authorTorres, Claudio
dc.contributor.authorGomes Nascimento, Thiago
dc.date.accessioned2023-10-03T13:12:51Z
dc.date.available2023-10-03T13:12:51Z
dc.date.issued2019-09-25
dc.description.abstractThe objective of this study was to identify the relation between Human Values and behavior in order to judge automobile purchases in Brazil and the United States of America. North Americans (N=461) and Brazilians (N=570) filled out the Portrait Values Questionnaire in its refined version, PVQ-R (Schwartz et al., 2012), the List of Values (Kahle & Kennedy, 1988) and the Judgment and Meaning Scale (Allen, 2000). Using stepwise regressions to determine which Human Value relates better with each type of judgment and attribution of meaning, two structural models were built comparing the influence of each value in each type of judgment both in the United States of America and Brazil. The results showed that in both countries the Human Values have a higher correlation with judgment than the List of Values and can predict the types of judgment and attribution of meaning the subjects use to evaluate automobile purchase, however, the structures are similar but not equal, indicating that cultural influences can alter how the evaluation is processed.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationAdaid-Castro, B. G., Torres, C. V., & Nascimento, T. G.. (2019). What is the Meaning of an Automobile for the Consumer? How Brazilians and Americans Evaluate Cars, a Comparative Model. BBR. Brazilian Business Review, 16(6), 607–625. https://doi.org/10.15728/bbr.2019.16.6.5pt_PT
dc.identifier.doi10.15728/bbr.2019.16.6.5pt_PT
dc.identifier.urihttp://hdl.handle.net/10400.5/28842
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectConsumer behavior, Human values, Structural equation modeling, Judgment and meaning, Culture.pt_PT
dc.titleWhat is the Meaning of an Automobile for the Consumer? How Brazilians and Americans Evaluate Cars, a Comparative Modelpt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.endPage625pt_PT
oaire.citation.issue6pt_PT
oaire.citation.startPage607pt_PT
oaire.citation.titleBrazilian Business Reviewpt_PT
oaire.citation.volume16pt_PT
person.familyNameAdaid-Castro
person.familyNameTorres
person.familyNameGomes Nascimento
person.givenNameBreno Giovanni
person.givenNameClaudio
person.givenNameThiago
person.identifier.orcid0000-0002-9856-4263
person.identifier.orcid0000-0002-3727-7391
person.identifier.orcid0000-0002-2432-3117
person.identifier.ridI-7486-2012
person.identifier.scopus-author-id57189499813
person.identifier.scopus-author-id57208455484
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublication41a3fbd2-f91d-4081-be06-fd8421b9d7c8
relation.isAuthorOfPublicationc938e981-ed37-4d74-bc88-298c25d672ed
relation.isAuthorOfPublicationa9164c5c-ab4c-4ff7-87aa-b989735c8f3f
relation.isAuthorOfPublication.latestForDiscoveryc938e981-ed37-4d74-bc88-298c25d672ed

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