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Events and their influence on the destination value
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Orientador(es)
Resumo(s)
The study of the influence of events on the destinations where they
take place has gained strength over the years. The current study investigates the
effects on tourism with importance on promoting, positioning and shaping the
image of the destination. This study aims to understand the influence of an
event to the value of the destination while addressing topics like sustainability,
image and value of the destination, the local community, and value creation. To
test the hypothesis, we followed a mixed-method approach through a survey
applied to visitors of an event and to residents, followed by qualitative
investigation in the form of a semi-structured interview. The findings reveal
that with the exception of the local community, the event has a positive
influence on other measures of value. The conclusions drawn from this study
can provide a model for strategic assessment of the three forces – event,
destination and local community.
Descrição
Palavras-chave
Events; Tourism; Destination Value; Destination Image; Value added.