A carregar...
Publicação
Relatório de Estágio realizado no Atlético Clube de Portugal
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 853.61 KB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
O Atlético Clube de Portugal é um dos clubes históricos de Lisboa e de Portugal, maioritariamente dedicado ao futebol, que atravessa um momento de retoma, após um período em que enfrentou a possibilidade de extinção. A gestão de um clube de futebol é complexa e desafiante. O estágio que vem caracterizado neste relatório reflete todas as atividades realizadas ao serviço da instituição em causa. A atual direção definiu que a sustentabilidade do clube a longo prazo teria que passar por uma melhoria da qualidade dos escalões de formação, de forma a ter as suas equipas em campeonatos com mais competitividade e com um nível de dificuldade superior, para haver um aproveitamento maior de jovens jogadores na equipa principal. O estágio tinha dois principais objetivos: uma reestruturação nos escalões de formação do clube, com vista a uma melhoria nos resultados desportivos; preparar a candidatura do Clube a entidade formadora na Federação Portuguesa de Futebol. Para além destes dois grandes objetivos, houve também intervenções em outros departamentos, como a comunicação ou a gestão das instalações do clube, de forma reforçar a marca e presença do Clube. Neste relatório é realizado, primeiramente, um enquadramento profissional. Depois é feita a descrição das atividades efetuadas, seguida de uma reflexão do impacto que estas tiveram ou podem vir a ter no Clube. No final do relatório são feitas sugestões futuras.
The Atlético Clube de Portugal is a historic club of Lisbon and Portugal, mainly dedicated to football, that faced extintion and is now being reborn. Running a football club is complex and challenging. This report reflects all activities carried out in the service of the institution concerned. The current management board has defined that the long-term sustainability of the Club would have to pass to an improvement of the quality of the youth`s teams, in order to have their teams in more competitive championships and with a higher level of difficulty, to enable the main team to have has much players as possible coming from the youth`s teams.The interntship had two main goals: restructuring the youth`s teams and prepare the Club's application to became a academy for the Portuguese Football Federation. In addition to these two major goals, there were also interventions in other departments, such as the communication department or managing club facilities, to reinforce the club's brand and presence. This report first provides a professional background. Then the activities are described, followed by a reflection of the impact they have had or may have on the Club. Future suggestions are made at the end of the report.
The Atlético Clube de Portugal is a historic club of Lisbon and Portugal, mainly dedicated to football, that faced extintion and is now being reborn. Running a football club is complex and challenging. This report reflects all activities carried out in the service of the institution concerned. The current management board has defined that the long-term sustainability of the Club would have to pass to an improvement of the quality of the youth`s teams, in order to have their teams in more competitive championships and with a higher level of difficulty, to enable the main team to have has much players as possible coming from the youth`s teams.The interntship had two main goals: restructuring the youth`s teams and prepare the Club's application to became a academy for the Portuguese Football Federation. In addition to these two major goals, there were also interventions in other departments, such as the communication department or managing club facilities, to reinforce the club's brand and presence. This report first provides a professional background. Then the activities are described, followed by a reflection of the impact they have had or may have on the Club. Future suggestions are made at the end of the report.
Descrição
Palavras-chave
Branding Escalões de formação Federação Portuguesa de Futebol Gestão do desporto Gestão do futebol Instalações Parcerias Redes sociais Branding Football federation Football management Installations Partnerships Portuguese Football Federation Social networks Sports management Youth`s teams Youth`s training entity